# Branded Recycling "Drink 2 Wear" Fashion Made of Old Coke Bottles By varkeychaya | Published 2008-04-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coke-apparel-from-recycled-coke-bottles References: [brandweek](http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003787515) To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, [Coke](https://www.trendhunter.com/trends/cocacola-uk) has come up with a unique solution: turning [recycled bottles into](https://www.trendhunter.com/trends/unifi) "Drink 2 Wear" apparel. T-shirts that read, "Make your plastic fantastic" and "Rehash your trash" will appear at nearly 400 Wal-Mart stores as well as at Walmart.com. Coke has also recently introduced a line of [rPet merchandise](https://www.trendhunter.com/trends/allbirds-remix) which include tote bags, caps, purses and notebooks made from plastic bottles. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Brands can leverage recycled materials to create eco-friendly clothing lines and appeal to eco-conscious consumers. - **Circular Economy:** Businesses can adopt a closed-loop approach where waste is minimized, and discarded products are converted into new materials, creating a more sustainable system. - **Upcycling:** Repurposing discarded materials as inputs to create new, higher-value products can offer an opportunity for cost savings and differentiation. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage recycled materials to create sustainable, eco-friendly clothing lines that appeal to consumers' growing environmental concerns. - **Retail:** Retailers can partner with brands to offer eco-friendly products that differentiate them from their competitors while meeting growing consumer demand for sustainable options. - **Waste Management:** Companies involved in waste management can leverage their expertise to partner with brands to help them recycle, upcycle, and repurpose materials into new products. ## Related on Trend Hunter - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)