Wanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's what makes it fun.
The release from the federal mint stated, "The promotion is in no way approved, authorized, endorsed, or sponsored by the United States Mint, nor is it in any way associated or affiliated with the United States Mint."
However, it's even more fun to learn about the statement made by the Fox spokesman, Chris Petrikin, who noted, "These are commemorative coins like many the Franklin Mint creates on a regular basis for various properties. We were confident this coin followed the same procedures and guidelines but will certainly take any necessary steps if advised otherwise."