# Coin-Covered Cars Vauxhall Vehicle Has $4,000 Worth of Coins On It for PR Stunt By Tisah Tucknott | Published 2009-08-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/coin-covered-cars-vauxhall References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/08/20/modern-day-magic-christian/) [Vauxhall](https://www.trendhunter.com/trends/specialedition-suv) has recently undertaken an ingenious PR idea in the middle of the busy streets of London. Completely [covering a car in coins](https://www.trendhunter.com/trends/monopoly-90th), Vauxhall let people pick off the money off the vehicle. Covered in $4,000 worth of coins, the public stunt was to let people save money of a new Astra. Money put aside, I think I really like the polka dot design that this car has! Check out the gallery and video to see the full scope of this [clever PR stunt](https://www.trendhunter.com/trends/he-got-money). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 11% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Coin-covered Cars:** Incorporate unusual materials and designs to attract attention and generate buzz for products and PR campaigns. - **Interactive Experiential Marketing:** Create immersive brand experiences that allow customers to engage with products in memorable and unconventional ways. - **Alternative Payment Methods:** Explore unique ways for customers to pay for products and services, such as using physical currency as a form of advertising. ### Sectors Adopting This - **Automotive Industry:** Incorporate unique and eye-catching designs to generate interest in new vehicle models and increase brand awareness. - **Marketing Industry:** Develop creative and innovative experiential marketing campaigns to generate buzz and increase brand exposure for products and services. - **Financial Industry:** Explore alternative payment methods and use physical currency as a form of advertisement to attract new customers and generate interest in products and services. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Stunning Special-Edition SUVs](https://www.trendhunter.com/trends/specialedition-suv.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md)