# Compressed Seasoning Medallions O'food's Coin Broth Simplifies Korean-Style Soup and Stew Prep By Laura McQuarrie | Published 2025-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coin-broth References: [finance.yahoo](https://finance.yahoo.com/news/daesangs-global-food-brand-ofood-120000014.html) & [daesang](http://www.daesang.com/en)  One of the challenges of cooking with bouillon, although formulated for convenience, is that the cubes don't always dissolve evenly, and [O'food](https://www.trendhunter.com/trends/daesang) is on a mission to put an end to inconsistent flavor and texture with Coin Broth. This innovation from [Daesang's](https://www.trendhunter.com/trends/kimchi-ramyun) global food brand takes the form of compressed seasoning tablets that drop into boiling water and create a flavorful [Korean broth base](https://www.trendhunter.com/trends/korean-broth) in three minutes. Created in response to global consumers' growing interest in cooking Korean dishes at home, Coin Broth whips up quick, Korean-style soups and stews in three flavors: Anchovy, which matches well with oil-based pasta dishes, Vegetable for veggie soups and couscous, and Green Chili to bring heat to seafood stews or pasta dishes with the fiery flavor of Korean Cheongyang chili peppers. With this lineup, there's no need to prepare and simmer ingredients for hours until they release their flavors. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 13% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenience-driven Cuisine:** The rise of products like compressed seasoning medallions highlights an increasing consumer desire for quick and easy meal preparation without sacrificing taste. - **Global Flavor Fusion:** There is growing consumer interest in easily accessible international cuisines, driving demand for products that bring authentic global flavors into home kitchens. - **Tech-enhanced Cooking Solutions:** Innovative cooking aids like the Coin Broth demonstrate a market shift towards technology-enhanced food products that solve common culinary challenges such as uneven flavor distribution. ### Sectors Adopting This - **Packaged Food & Ingredients:** The packaged food industry is adapting to consumer demands for convenience and authenticity with pre-prepared seasoning solutions that streamline the cooking process. - **Home Cooking & Meal Kits:** With consumers keen on replicating restaurant-quality meals at home, the home cooking sector is expanding to include products that simplify traditional recipes while maintaining complex flavors. - **Ethnic Foods:** Ethnic food industries are benefiting from innovations that make it simpler for consumers to explore diverse culinary traditions with minimal effort and time commitment. ## Related on Trend Hunter - [Instantly Dissolvable Bouillons](https://www.trendhunter.com/trends/cold-water-dissolve-bouillon.md) - [Spicy 3D-Printed Bouillons](https://www.trendhunter.com/trends/kimchi-bouillons.md) - [Fizzing Broth Bombs](https://www.trendhunter.com/trends/broth-bomb.md) - [Asian Cuisine Stock Seasonings](https://www.trendhunter.com/trends/oxo-aromatic-asian-stock-pots.md) - [Instant Chicken Stock Sticks](https://www.trendhunter.com/trends/cookstix.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [nourishing seaweed soups](https://www.trendhunter.com/trends/nourishing-seaweed-soup.md) - [Warming Korean Soup Products](https://www.trendhunter.com/trends/ottogi-2.md)