# Smoking Hot Watch Collaborations Cohiba & Frederique Constant Create Addictive Timepieces By Michael Hines | Published 2010-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cohiba-frederique-constant References: [bornrich.org](http://www.bornrich.org/entry/frederique-constant-for-cohiba-limited-edition-timepieces/) & [blog.frederique-constant](http://blog.frederique-constant.com/?p=1065) Cuban cigar manufacturer Cohiba and luxury watchmaker Frederique Constant have teamed up to create a set of [luxury watches](https://www.trendhunter.com/trends/louis-vuitton-de-bethune-varius-project) unlike any other. The Cohiba & Frederique Constant watches are elegantly designed and cleverly packaged in a cigar box. The packaging for the Cohiba & Frederique Constant watches also acts as a humidor for the [cigars inside](https://www.trendhunter.com/trends/commemorative-cigar). This [collaboration](https://www.trendhunter.com/trends/seiko-and-pepsi) is a U.S. exclusive, with only 188 steel-plated and 188 rose gold-plated watches available. Smoking isn’t cool, but it is hard to deny the awesomeness of these timepieces. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Watch Collaborations:** Opportunity for luxury watchmakers to partner with other high-end brands for unique and exclusive timepiece collaborations. - **Cigar-themed Accessories:** Demand for luxury accessories incorporating cigar-themed designs or functionalities. - **Packaging as Functional Element:** Increasing trend of product packaging serving additional functional purposes, enhancing the overall consumer experience. ### Where This Applies - **Luxury Watchmaking:** Luxury watchmakers can explore collaborations with other brands to create limited-edition timepieces with unique design elements. - **Cigar Manufacturing:** Cigar manufacturers can capitalize on the growing demand for cigar-themed accessories and partnerships with luxury brands. - **Packaging Design:** Opportunities for packaging designers to incorporate functional elements into product packaging, offering added value to consumers. ## Related on Trend Hunter - [American Collaborative Cigars](https://www.trendhunter.com/trends/accutron-cigar.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Joint Swiss-Movement Mechanical Watches](https://www.trendhunter.com/trends/hodinkee-and-braun.md) - [Three-Way Collaborative Watches](https://www.trendhunter.com/trends/ruf-capsule-collection.md) - [Guitar-Inspired Timepiece Capsules](https://www.trendhunter.com/trends/bulgari-and-fender.md) - [Passion Fruit-Inspired Watches](https://www.trendhunter.com/trends/03series.md) - [History-Honoring Collaborative Watches](https://www.trendhunter.com/trends/carrera-seafarer.md) - [Premium Smoking Accessories Collaborations](https://www.trendhunter.com/trends/fred-segal1.md) - [Haute Scented Watches](https://www.trendhunter.com/trends/vacheron-constantin-grie.md)