# Minimalist Java Sets Cohen Roey's 'Friends' Coffee' is an All-in-One Kettle & Serving Tray By Michael Hines | Published 2010-08-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cohen-roey References: [yankodesign](http://www.yankodesign.com/2010/08/17/square-coffee/) Serve and [make tea](https://www.trendhunter.com/trends/reedesigned-teapot) the easy way with Cohen Roey's 'Friends' Coffee'. 'Friends' Coffee' is a double threat, being able to [heat your kettle](https://www.trendhunter.com/trends/luna-electric-kettle) while simultaneously serving as a tray. The simple and compact styling of 'Friends' Coffee' is what really helps it to stand out. I am a fan of the whole 2-in-1 aspect of Cohen Roey's design, but what got me was the [rectangular mugs](https://www.trendhunter.com/trends/corcelain) and all-white color scheme. Take that fine China. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Kitchenware:** Designing kitchenware products that serve multiple purposes to optimize space and convenience. - **Minimalist Aesthetics:** Creating simple and sleek designs that appeal to consumers who value a minimalist aesthetic. - **Efficient Home Appliances:** Innovating home appliances to save time and energy while still being stylish and functional. ### Where This Applies - **Kitchenware Manufacturing:** Manufacturing of innovative, multipurpose kitchenware products that cater to modern preferences. - **Home Appliances Retail:** Selling energy-efficient home appliances with sleek minimalist designs that appeal to modern consumers. - **Interior Design Services:** Providing design services that cater to the rising trend of minimalist aesthetics in modern homes. ## Related on Trend Hunter - [Connected Communicative Tea Sets](https://www.trendhunter.com/trends/gptea-set.md) - [Minimalist One-Button Coffee Makers](https://www.trendhunter.com/trends/muuto-coffee-maker.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Tranquil Design Coffee Makers](https://www.trendhunter.com/trends/zenbrew-coffee-maker.md) - [Stacked Tea Kettle Designs](https://www.trendhunter.com/trends/stacked-tea-kettle.md) - [Minimalist Capsule Tea Machines](https://www.trendhunter.com/trends/dado-tea-machine.md) - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md) - [Stackable Compact Sake Set](https://www.trendhunter.com/trends/non-sake-set.md) - [Portable Ceramic Tea Sets](https://www.trendhunter.com/trends/hukou.md)