# Child-Centric Developmental Trackers Cognoa Helps Parents Understand a Child's Developmental Delay By Ell Smith | Published 2017-10-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cognoa References: [psfk](https://www.psfk.com/2017/10/this-startup-wants-to-bridge-gaps-in-developmental-diagnoses.html) & [cognoa](https://www.cognoa.com/) Cognoa is a new startup which is using technology to help parents and medical professionals identify developmental delays in children earlier, and with more accuracy. For a variety of reasons, diagnosis delays are a common occurrence within the medical world, which can result in frustration and confusion for both the parent and the child. Cognoa, aims to change this, by offering parents a [tech-infused developmental tracker](https://www.trendhunter.com/trends/eyas-focus), which helps one identify a child's developmental progress, in addition to assessing potential contributing factors and eventually, sharing the findings with [healthcare professionals](https://www.trendhunter.com/trends/parenting-support). The app provides parents with tips on encouraging developments, such as taking a first step or waving 'Goodbye' through the use of illustrations, videos and articles. The app aims to celebrate the diversity among children, while ensuring parents have all the resources necessary to understand their [child's psychology](https://www.trendhunter.com/trends/parente-ai). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Child-development Assistive Technology:** Startups are using technology to help parents and medical professionals identify developmental delays in children earlier, and with more accuracy. - **Personalized Parenting:** Startups are offering tech-infused developmental trackers, which help parents identify a child's developmental progress and share their findings with healthcare professionals. - **Multimedia Tracking:** Developmental trackers that provide parents with tips on encouraging developments, such as taking a first step or waving 'Goodbye,' by using illustrations, videos and articles. ### Sectors Adopting This - **Pediatric Healthcare:** This technology creates an opportunity in pediatric healthcare to diagnose developmental issues and engage with patients earlier. - **Parenting:** This technology is disrupting the parenting industry by providing parents with information and tools to identify and address developmental issues. - **Edtech:** This technology is disrupting the edtech industry by using multimedia resources to assist parents in tracking a child's developmental progress. ## Related on Trend Hunter - [Adaptive Baby Development Trackers](https://www.trendhunter.com/trends/babysparks.md) - [Child-Centric Growth Measurement Apps](https://www.trendhunter.com/trends/growth-measurement-app.md) - [AI-Integrated Autism Diagnostic Tools](https://www.trendhunter.com/trends/diagnostic-tool.md) - [Neurological Patient Telemedicine](https://www.trendhunter.com/trends/intellectsoft-telemedicine-neurological-patients.md) - [AI-Fuelled Caregiving Apps](https://www.trendhunter.com/trends/nanni-ai.md) - [AI-Powered Caregiver Apps](https://www.trendhunter.com/trends/aiwatchfulcompanion.md) - [Dedicated Infant Care Trackers](https://www.trendhunter.com/trends/cubtale-care-tracker.md) - [AI Baby Tracking Apps](https://www.trendhunter.com/trends/baby-records.md) - [AI-Powered Parenting Solutions](https://www.trendhunter.com/trends/coparenting.md)