# Precision-Targeted Cognitive Supplements First Person Harnesses the Power of Functional Mushrooms By Laura McQuarrie | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cognitive-supplements References: [prnewswire](https://www.prnewswire.com/news-releases/first-person-launches-innovative-precision-targeted-cognitive-supplements-to-activate-the-full-potential-of-human-cognition-301502896.html) & [getfirstperson](http://www.getfirstperson.com)  First Person is a line of precision-targeted [cognitive supplements](https://www.trendhunter.com/trends/graymatter-bright-mind) and the formulas tap into the immense power and efficacy of [functional mushrooms and premium natural ingredients](https://www.trendhunter.com/trends/mushroom-powders). Crafted with the intention of activating the "full potential of human cognition," First Person stimulates the production of specific neurotransmitters in the brain for the purposes of [enhancing focus, mood or sleep](https://www.trendhunter.com/trends/happymynd). Sunbeam is a supplement that was mindfully formulated to promote motivation and focus by stimulating the production of dopamine for a caffeine-free boost. Golden Hour stimulates the production of oxytocin to promote connection, joy and mitigate stress. The third of the new supplements debuting from First Person is Moonlight, which supports deep, restorative sleep by stimulating the production of the GABA neurotransmitter. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Mushroom Supplements:** The rise of functional mushroom supplements as a new category in the supplement industry creates an opportunity for innovative products that enhance cognitive function and overall well-being. - **Precision-targeted Neurotransmitter Production:** Developing new supplements that target specific neurotransmitters in the brain, such as dopamine, oxytocin, and GABA, presents an opportunity for companies to create highly effective, tailored products for consumers. - **Brain-boosting Natural Ingredients:** Using premium natural ingredients to enhance cognitive function presents an opportunity for companies to differentiate themselves in the supplement market with unique, science-backed formulations. ### Sectors Adopting This - **Supplement Industry:** The supplement industry can capitalize on the growing demand for products that enhance cognitive function and overall well-being through the development of innovative, effective supplements that harness the power of functional mushrooms and other natural ingredients. - **Health and Wellness Industry:** As consumers prioritize health and wellness, companies in this industry can incorporate precision-targeted cognitive supplements into their offerings to provide more comprehensive solutions for optimal physical and mental health. - **Natural Products Industry:** Companies in the natural products industry can develop brain-boosting supplements that harness the power of functional mushrooms and other natural ingredients to meet the growing demand for effective, natural solutions for cognitive enhancement. ## Related on Trend Hunter - [Precision-Targeted Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-supplement.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/medicinal-mushroom-products.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Functional Medicinal Chinese Mushrooms](https://www.trendhunter.com/trends/noon.md) - [Functional Focus Booster Shots](https://www.trendhunter.com/trends/ardens-garden-focus.md) - [Advanced Nootropic Supplements](https://www.trendhunter.com/trends/sharpmind.md) - [Functional Nootropics Gummies](https://www.trendhunter.com/trends/nutrops.md) - [Natural Nootropic Beverages](https://www.trendhunter.com/trends/natural-nootropic.md) - [Mental Wellbeing Supplements](https://www.trendhunter.com/trends/hims-and-hers.md)