# Cognitive Support Beverages 'Synapse' is a Ready-to-Drink Cognitive Supplement for Energy & Memory By Laura McQuarrie | Published 2018-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cognitive-supplement References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12064-alternative-forms-of-energy-beverages) & [drinksynapse](https://drinksynapse.com/product/synapse-natural-cognitive-boost-12-pack/) The rise of nootropics—smart drugs and cognitive enhancers—is being supported by a range of innovative products like Synapse, which takes the form of a ready-to-drink cognitive supplement for memory and energy. Unlike some energy drinks that favor unnatural ingredients that help to boost the mind and body for a short period of time until it crashes, this unique dietary supplement uses nootropics in the form of vitamins, minerals, herbs and organic compounds to provide cognitive support without negative side effects. The [caffeine-free canned beverage](https://www.trendhunter.com/trends/caffeinefree-gum) is touted as "the world’s first ready-to-drink cognitive supplement powered by natural ingredients" and it offers a solution for health-conscious consumers who are looking for sustained energy and mental clarity from clean, high-performance ingredients that are not synthetic. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nootropic Beverages:** As nootropics become more popular, the demand for cognitive support beverages made with natural and organic ingredients will increase. - **Clean Label Supplements:** Consumers are seeking clean and transparent ingredients, creating opportunities for dietary supplement companies to produce products made with vitamins, minerals, and organic compounds. - **Caffeine-free Energy Boosters:** As consumers become more health-conscious, there will be a growing need for energy drinks that provide sustained energy without synthetic ingredients or caffeine. ### Industries Being Reshaped - **Functional Beverages:** Functional beverage companies can capitalize on the trend of cognitive support beverages by producing ready-to-drink nootropic beverages made with natural ingredients. - **Dietary Supplements:** Dietary supplement companies can expand their product lines to include natural and organic cognitive support supplements like Synapse. - **Healthy Energy Drinks:** Energy drink manufacturers can innovate by creating caffeine-free canned drinks that provide sustained energy and cognitive support through natural and clean ingredients. ## Related on Trend Hunter - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Brain-Boosting Lemonades](https://www.trendhunter.com/trends/braincare.md) - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md) - [Cognition-Boosting Supplements](https://www.trendhunter.com/trends/beyond-raw-neuro-surge.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md)