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# NFC-Enabled Cognac Decanters
Rémy Cointreau's Decanter Lets Owners Access the Louis XIII Society

By Laura McQuarrie | Published 2021-10-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cognac-decanters
References: [nfcw](https://www.nfcw.com/nfc-world/remy-cointreau-uses-nfc-tags-to-let-purchasers-verify-ownership-of-exclusive-cognac-decanter/)

![NFC-Enabled Cognac Decanters](https://cdn.trendhunterstatic.com/thumbs/463/cognac-decanters.jpeg)

Rémy Cointreau created a [limited-edition red glass cognac decanter](https://www.trendhunter.com/trends/hennessy-vs-carnival) that holds its luxury Louis XIII and gives owners the ability to register their purchase and access the exclusive [Louis XIII Society](https://www.trendhunter.com/trends/louis-xiii-classic-decanter). Thanks to an NFC-enabled cork stopper, cognac owners are able to verify their ownership of the limited-edition piece and access membership benefits to the private club.

Just 200 of the handmade N°XIII decanters are set to be released worldwide as part of tasting rituals at [exclusive nightclubs](https://www.trendhunter.com/trends/louis-xiii-transforms). Customers can apply to be part of these experiences but as the brand expresses, "The experience is so exclusive that there is a greater chance of being accepted on a space mission."

The entire experience is elevated with six bespoke crystal glasses in a coordinating crimson shade with fleur-de-lys details.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 72% | Activity: 62% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Nfc-enabled Decanters:** The use of NFC technology in decanters can enhance customer experience and create a unique selling point for luxury brands.
- **Membership-exclusive Clubs:** Creating exclusive clubs based on brand loyalty can strengthen customer relationships and create an additional revenue stream for luxury brands.
- **Handmade Limited-edition Products:** Manufacturing limited-edition products creates a sense of exclusivity and can increase the perceived value of luxury brands.

### Where This Applies

- **Luxury Spirits Industry:** The luxury spirits industry can benefit from incorporating NFC technology and membership clubs to create high-end experiences for customers.
- **Crystal Glassware Industry:** The crystal glassware industry can partner with luxury liquor brands to provide bespoke glasses that match the aesthetic of the drink and enhance the luxury experience.
- **Nightclub Industry:** Exclusive nightclubs can benefit from partnering with luxury brands to offer one-of-a-kind tasting experiences to their most loyal customers.

## Related on Trend Hunter

- [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md)
- [Luxurious Limited-Edition Coffrets](https://www.trendhunter.com/trends/louis-xiii-classic-decanter.md)
- [Miniature Cognac Bottles](https://www.trendhunter.com/trends/the-drop-by-louis-xiii.md)
- [Limited Crystal Cognac](https://www.trendhunter.com/trends/505-edition-branson.md)
- [Luxurious Heritage-Honoring Decanters](https://www.trendhunter.com/trends/lunar-new-year-coffret.md)
- [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md)
- [AI-Generated Cognac Bottles](https://www.trendhunter.com/trends/usher-x-1738-ai-powered.md)
- [Luxurious Nighttime Cognacs](https://www.trendhunter.com/trends/nighttime-cognac.md)
- [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md)
