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# Glow-Enhancing Celebrity-Made Cosmetics
Fenty Beauty is Releasing 2 Products in 'Cognac Candy'

By Ell Smith | Published 2020-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cognac-candy
References: [hypebae](https://hypebae.com/2020/3/rihanna-fenty-beauty-diamond-bomb-body-lava-cognac-candy-highlighter-release) & [instagram](https://www.instagram.com/fentybeauty/?utm_source=ig_embed)

Rihanna's famed [Fenty Beaty](https://www.trendhunter.com/trends/gloss-bomb-skix) label has released a new iteration of the Diamond Bomb and Body Lava in 'Cognac Candy.'

Diamond Bomb is a shimmering powder that leaves behind a natural glow, whereas Body Lava is a liquid lotion-like product that illuminates the skin. Both of these fan-favorite cosmetic items arrive in the new formula, which is described as "a warm copper hue" that's perfect for maintaining a sun-kissed glow during the winter months. The brand made the new a product announcement over [Instagram](https://www.trendhunter.com/trends/blush-filter-liquid-blush), with a caption that read "No matter the place or time, y’all know we are gonna glo up!”

The Cognac Candy colorway will be available online starting March 20th.

Image Credit: Fenty Beauty

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 42% | Activity: 42% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity-made Cosmetics:** There is a growing demand for cosmetics made by celebrities due to their social media influence, providing an opportunity for other popular celebrities to launch their own cosmetics line.
- **Shimmering and Illuminating Products:** Consumers are increasingly attracted to shimmering and illuminating products that can enhance their natural beauty and give them a trendy and glamorous look.
- **Winter Glow Cosmetics:** Cosmetics that help maintain a sun-kissed winter glow are becoming more popular due to the desire to have a year-round radiant complexion.

### Sectors Adopting This

- **Beauty and Personal Care:** The beauty and personal care industry can explore the use of celebrity influencers and innovative product formulations to attract more consumers and stay ahead of the competition.
- **Social Media Marketing:** The rise of social media marketing and influence provides a disruptive opportunity for companies to partner with celebrities to promote their products and reach a wider audience.
- **Luxury Cosmetics:** Luxury cosmetics brands can capitalize on the growing demand for shimmering and illuminating products with high-quality ingredients and innovative packaging to distinguish themselves from competitors.

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