# Sensory Cognac Ads These Print Ads from Hennessy Awaken One's Senses By Laura McQuarrie | Published 2016-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cognac-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/hennessy-infinite-echo-21054505/) & [hennessy](http://www.hennessy.com/) Most cognac ads only focus on taste, but this one from [Hennessy](https://www.trendhunter.com/trends/made-for-more-campaign) goes above and beyond, tapping into more than just the experience a drinker's taste buds might have. With lively visuals, Hennessy paints a picture of infinite echos, flowing flames and wood crunches bursting from its iconic bottles. In the past few years, [experiential multi-sensory marketing](https://www.trendhunter.com/trends/mega-experience-center) has become extremely popular among brands that want to tap into a consumer's senses and emotions in response to a product. One of the most challenging ways to awaken the senses is with print advertising, but the use of unconventional associations in these vivid Hennessy [X.O](https://www.trendhunter.com/trends/hennessy-1) ads manage to paint dynamic pictures of what it might be like to enjoy a glass of its cognac. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Experiential Multi-sensory Marketing:** Brands are using unconventional associations in advertising to tap into a consumer's senses and emotions. - **Print Advertising Innovation:** Hennessy's vivid cognac ads demonstrate the potential of print advertising to create dynamic sensory experiences. - **Enhancing Consumer Engagement:** By focusing on sensory experiences, brands like Hennessy aim to deepen the connection between consumers and their products. ### Where This Applies - **Beverage Industry:** In the beverage industry, innovative print ads can create immersive experiences that enhance the perception of taste and enjoyment. - **Marketing Industry:** The marketing industry can leverage experiential multi-sensory techniques to create impactful campaigns that engage consumers on a deeper level. - **Advertising Industry:** The advertising industry can explore the potential of print ads to captivate audiences through unconventional associations and dynamic visuals. ## Related on Trend Hunter - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Reinvigorated Cognac Campaigns](https://www.trendhunter.com/trends/larsen-cognac.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Generative Art Cognac Bottles](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md)