# Specialized Virtual Marketing Startups COGENT360 Rebrands and Expands Its 360 VR Platform By Niko Pajkovic | Published 2021-08-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cogent360 References: [avnation](https://avnation.tv/2021/08/12/cogent360-rebrands-and-expands-virtual-and-experiential-marketing-capabilities/) & [cogent360](https://cogent360.com/) Industry-leading media design firm [Training Allies](https://www.trendhunter.com/trends/uplink) has announced that it will rebrand as COGENT360, a decision made by the company following the expansion of its virtual and experiential marketing capabilities and products. COGENT360 currently specializes in creating [VR and 3D modeling-based experiences](https://www.trendhunter.com/trends/chop-reality) for CE manufacturers, retailers, buying groups, and other markets. Its proprietary technology allows the company to build hyperrealistic 360-degree virtual spaces in which users can "explore, interact, learn, make purchases," and more. COGENT360 aims to become the go-to design firm for brands and companies looking to capitalize on the burgeoning virtual marketplace. “The possibilities with a dynamic [virtual showroom](https://www.trendhunter.com/trends/3d-cloud-network) are limitless, as you can provide a highly engaging and immersive ‘customer journey’ to anyone, anywhere," said Founder of CONGENT360, Dave Chace. Image Credit: COGENT360 ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 62% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Showroom Experiences:** COGENT360 expands its 360 VR platform to offer hyperrealistic 360-degree virtual spaces to provide immersive customer experiences. - **Experiential Marketing Capabilities:** Training Allies rebrands as COGENT360 to specialize in virtual and experiential marketing capabilities with a view to forming strategic partnerships. - **Hyperrealistic Modeling-based Experiences:** COGENT360 becomes a leading design firm that creates hyperrealistic 360-degree virtual spaces for CE manufacturers, retailers, buying groups, and other markets. ### Sectors Adopting This - **Virtual Reality Industry:** COGENT360 seeks to leverage the growing virtual marketplace opportunity and become the go-to design firm for virtual and experiential marketing capabilities. - **Media and Design Industry:** Training Allies rebrands as COGENT360, expanding its capabilities and products to include VR and 3D modeling-based experiences and becomes a leading design firm. - **Retail Industry:** COGENT360 creates hyperrealistic 360-degree virtual spaces to offer immersive customer experiences to brands and companies seeking to create a highly engaging 'customer journey'. ## Related on Trend Hunter - [AI-Advanced 3D Product Tours](https://www.trendhunter.com/trends/3d-product-tours.md) - [Product Visualization Experiences](https://www.trendhunter.com/trends/ai-visual-configurator.md) - [Immersive Metaverse Learning](https://www.trendhunter.com/trends/immersive-training-solutions.md) - [VR-Powered Design Platforms](https://www.trendhunter.com/trends/mondan.md) - [Virtual Horseracing](https://www.trendhunter.com/trends/vr-horseracing.md) - [Virtual Medical Training Platforms](https://www.trendhunter.com/trends/elara.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Hybrid Shopping Initiatives](https://www.trendhunter.com/trends/city-furniture-3d-cloud.md) - [3D-Rendering VR Apps](https://www.trendhunter.com/trends/prospect-irisvr.md)