# Lunchbox-Ready Snack Ranges The Cofresh Multipack Includes Five Packs of Cofresh Grills By Michael Hemsworth | Published 2021-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cofresh-multipack References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/cofresh-launches-lunchbox-friendly-crisps-25-08-2021/) & [cofresh](https://www.cofresh.co.uk) The Cofresh Multipack from the Indian snack brand is launching from the brand just in time for the back-to-school season to make its products well-suited for lunchboxes. The snacks come in a five-pack of 20-gram bags that includes Sweet Chilli, Peri Peri and Chilli Cheese flavors of Cofresh Grills. Priced at 70p, the multipack is launching with a campaign that spans advertising PR and social media along with promotional in-store activities. Brand Manger Jon Roberts spoke on the new Cofresh Multipack saying, "Multi-packs deliver a fantastically convenient and cost-effective way to bulk buy some of our most popular snacks. Not only do they bring together an assortment of our best-loved flavours in one handy pack but for those seeking healthier options, they also contain 30% less fat than traditional potato crisps.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Back-to-school Snack Multipacks:** Catering to the back-to-school season, a shift to convenient and healthier snacking is an opportunity for companies to create multipacks with diverse flavor options that appeal to parents and children alike. - **Healthier Snack Options:** There is a growing demand for healthier snack options which calls for companies to shift towards using quality ingredients and/or offer more diverse options for specific dietary needs. - **Convenient Packaging:** Convenient packaging solutions can offer consumers with easily portioned snacks that cater to their busy lifestyles while also reducing food waste through properly measured and sealed units. ### Who This Affects Most - **Food and Beverage:** With changing consumer preferences, the food and beverage industry has an opportunity to create not just diverse snack options but also healthier alternatives for the masses. - **Packaging and Printing:** A colorful, innovative packaging design that caters to consumers who are always on-the-go is an opportunity for the packaging industry. - **Social Media Marketing:** The rise of social media has opened numerous opportunities for businesses to leverage innovative digital technologies for their marketing strategies, creating brand awareness and engagement. ## Related on Trend Hunter - [Portioned Lentil Chip Packaging](https://www.trendhunter.com/trends/properchips-multipacks.md) - [Frozen Indian-Style Snack Foods](https://www.trendhunter.com/trends/frozen-street-snacks.md) - [Flavorful Portioned Snack Products](https://www.trendhunter.com/trends/graze-snack-packs.md) - [Grab-and-Go Plant-Based Snacks](https://www.trendhunter.com/trends/the-protein-ball-co-multipack.md) - [Grab-and-Go Veggie Snacks](https://www.trendhunter.com/trends/harvest-snaps-mixed-snack-pack.md) - [Flavorful Potato-Based Snacks](https://www.trendhunter.com/trends/potatobased-snack.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/wheat-crunchies.md) - [Grab-and-Go Peanut Snacks](https://www.trendhunter.com/trends/honey-roast-peanuts.md)