# Typographic Coffee Branding The Branding and Packaging for 'COFIX' is Simple and to the Point By David Ingram | Published 2015-10-30 | Updated 2015-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cofix References: [thedieline](http://www.thedieline.com/blog/2015/10/28/cofix) & [kapsoola](http://www.kapsoola.com/) Tel Aviv-based graphic design studio Kapsoola was brought on by Israeli coffee chain COFIX to create a [branding and packaging design](https://www.trendhunter.com/trends/retail-coffee-packaging) for the company that simply and clearly expressed its belief system and ethos. COFIX is a modern coffee chain that runs on a fair and affordable fixed price system. In order to convey the company's laid-back and straightforward way of doing business, Kapsoola adopted a [minimalistic and clear-cut approach](https://www.trendhunter.com/trends/vinklu) to present the brand. A simple black and white color palette is combined with large bold sans serif text that is both instantly recognizable and understandable to the customer. This no-frills strategy conveys a functional and no-nonsense visual language that matches the coffee chain's clear belief system that it has set into place. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 97% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Branding:** Opportunity for companies to adopt a straightforward and no-frills approach to branding, emphasizing simplicity and clarity. - **Clear-cut Packaging Design:** Opportunity to create packaging designs that use large bold text and a simple color palette to convey a brand's ethos and belief system. - **Functional Visual Language:** Opportunity for businesses to develop visual languages that prioritize functionality and ease of understanding for customers. ### Industries Being Reshaped - **Graphic Design:** Opportunity for graphic design studios to offer branding and packaging design services that focus on minimalistic and clear-cut approaches. - **Coffee Chains:** Opportunity for coffee chains to adopt a fair and affordable pricing system and convey their brand's belief system through simple and clear branding. - **Packaging Industry:** Opportunity for packaging companies to provide design solutions that utilize large bold text and a minimalistic color palette to effectively communicate a brand's ethos. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md)