# Vitamin-Infused Coffee Products This Brand Offers Nutritious Coffee with Vitamins By Mishal Omar | Published 2017-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-with-vitamins References: [vitamincoffee](https://vitamincoffee.co.uk/) Coffee with vitamins appears to be one of the next big shifts in this industry, and the Vitamin Coffee coffee offers a clean and simple brand identity that uses its nutritious qualities as a marketing tool. The brand's infusion of vitamins into coffee allows consumers to streamline some of their daily habits in relation to health and wellness -- ensuring they receive their daily dose of nutrients while also achieving the energizing and antioxidant benefits of coffee. Each pack contains 14 essential vitamins and minerals, and features a clean black and white design. Those drawn to a combination of multifunctionality and simplicity in their purchase decisions are likely to enjoy the nutritious and minimalism-focused aspects of the Vitamin Coffee brand. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vitamin-infused Beverages:** Opportunity for companies to create innovative and functional beverages by infusing them with vitamins. - **Functional Food and Drinks:** Growth potential in the market for food and drinks that offer additional health benefits beyond basic nutrition. - **Wellness Coffee:** Emerging trend of coffee brands incorporating wellness and nutritional elements into their products. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive innovation opportunity for beverage manufacturers to create unique vitamin-infused products. - **Health and Wellness:** Opportunity for health and wellness companies to expand their product offerings by incorporating functional beverages. - **Coffee Industry:** Innovation opportunity for coffee industry players to tap into the growing market of wellness-focused coffee products. ## Related on Trend Hunter - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Vitamin-Enhanced Iced Coffees](https://www.trendhunter.com/trends/nespresso-active.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Collaborative Wellness-Focused Packs](https://www.trendhunter.com/trends/nespresso-x-vital-proteins.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Nutrient-Dense Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-vitality-menu.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md)