# Cold Brew-Infused Vodkas SKYY Infusions' Cold Brew Coffee Vodka Taps Into a Popular Coffee Drink By Laura McQuarrie | Published 2019-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-vodka References: [bustle](https://www.bustle.com/p/skyy-infusions-cold-brew-coffee-vodka-is-the-stuff-of-your-dizziest-brunch-dreams-17186254) & [skyy](https://www.skyy.com/product/) Coffee and vodka is a combination that's gone hand-in-hand for many years, leading to the creation of many fun cocktails and coffee-flavored vodka expressions but Skyy Infusions is introducing a new Cold Brew Coffee vodka that taps into the immense popularity of cold brew coffee. The cold brew coffee-infused vodka promises to re-energize a variety of classic coffee-flavored vodka creations—although it will only be available for a limited time from the brand. The vodka product is infused with Arabica coffee beans, which dramatically sets it apart from previously released [Skyy Infusions flavors](https://www.trendhunter.com/trends/skyy-infusions-spicy-mango), many of which are fruit-focused. While coffee lovers can easily find a variety of [espresso vodkas](https://www.trendhunter.com/trends/love-potion) on the market, this unique formula offers an of-the-moment way to enjoy a classic combination with a twist. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cold Brew-infused Vodkas:** The trend of infusing vodkas with cold brew coffee offers a refreshing twist to classic coffee-flavored vodkas. - **Fruit-focused Infused Vodkas:** The trend of fruit-focused infused vodkas is being disrupted by the introduction of cold brew coffee-infused vodkas. - **Limited-time Offer Products:** The trend of limited-time offer products creates a sense of urgency and exclusivity around the cold brew coffee-infused vodka. ### Sectors Adopting This - **Beverage:** The beverage industry can explore the potential of cold brew-infused vodkas to attract coffee and vodka enthusiasts. - **Alcohol:** The alcohol industry can tap into the trend of cold brew-infused vodkas to add innovative and unique flavors to their product offerings. - **Hospitality:** The hospitality industry can incorporate cold brew-infused vodkas in their beverage menus to cater to the growing demand for unique and trendy cocktails. ## Related on Trend Hunter - [Coffee-Flavored Rye Vodkas](https://www.trendhunter.com/trends/belvedere-dirty-brew.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Martini-Ready Coffee Liqueurs](https://www.trendhunter.com/trends/you-and-yours.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md)