# Craft Coffee Vending Machines Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders By Jana Pijak | Published 2017-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-vending References: [vendingmarketwatch](http://www.vendingmarketwatch.com/news/12200579/second-cups-barista-to-go-reinvents-coffee-vending-and-brews-up-a-storm-at-nama-oneshow) & [mysecondcup](http://mysecondcup.com/barista-to-go-vending-opportunity/) Canadian coffee brand Second Cup is making its blends more accessible than ever before thanks to a new [coffee vending machine](https://www.trendhunter.com/trends/starbucks-selfservice-kiosks) concept named 'Barista-to-Go.' Fulfilling the consumers demand for fresh-tasting coffee and fast service, this [self-serve kiosk](https://www.trendhunter.com/trends/costa-express) puts an end to lineups and replaces traditional staff with an [automated system](https://www.trendhunter.com/trends/the-terra-kaffe-tk02). Barista-to-Go is "capable of producing 150 beverages per hour," ensuring efficiency and speed for those seeking a caffeine boost while on the go or in a rush. Second Cup is no stranger to experimentation -- its 'cafe of the future' concept opened its doors in Toronto's downtown core in 2014 -- and aims to blend quality and convenience with its newest venture. With self-serve vending machines continuing to replace traditional in-store transactions, this convenient retail concept is sure to be a hit among urban professionals. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Self-serve Vending Machines:** The rise of self-serve vending machines presents an opportunity for businesses to streamline operations and eliminate the need for traditional staff. - **Efficiency and Speed:** The demand for quick and efficient service drives innovation in the coffee industry, leading to opportunities for automation and speedy beverage production. - **Convenient Retail Concepts:** The growing popularity of self-serve retail concepts creates opportunities for businesses to meet consumer demands for convenience and accessibility. ### Where This Applies - **Coffee Retail:** The coffee retail industry can benefit from disruptive innovation such as self-serve vending machines that offer efficiency and convenience to customers. - **Fast Food Industry:** The fast food industry can explore the implementation of self-serve machines to streamline order processing and improve customer experience. - **Retail Automation:** The retail automation industry can capitalize on the increasing demand for self-serve solutions that provide convenience and speed for customers. ## Related on Trend Hunter - [Coffee-to-Go Retail Concepts](https://www.trendhunter.com/trends/caf-delice-coffee-concept.md) - [Versatile Self-Serve Coffee Machines](https://www.trendhunter.com/trends/costa-express-machines.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Robotic Beverage-Crafting Baristas](https://www.trendhunter.com/trends/sidework-dispenser.md) - [Robotic Coffee Waiters](https://www.trendhunter.com/trends/second-cup-coffee-company.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Versatile Automatic Coffee Machines](https://www.trendhunter.com/trends/versatile-automatic-coffee-machines.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md)