# Millennial Pink Coffee Tumblers Starbucks' New Reusable Cups are Great Christmas Gifts By Riley von Niessen | Published 2017-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-tumbler References: [hypebae](https://hypebae.com/2017/11/starbucks-tumbler-cup-pink-rose-gold) & [starbucks](https://www.starbucks.ca/?sdjhfbds) In order to give consumers more environmentally friendly alternatives to disposable coffee cups, Starbucks unveiled a series of Millennial pink coffee tumblers. Four different cups are a part of the release, none of which retail for more than $20 USD, making them an affordable Christmas gift for loved ones, or a great investment for oneself, to prevent more paper cups from going into landfills. The exteriors of the cups range from a matte rosy pink, to a metallic rose gold that almost looks like a deep bronze. All of them feature the brand's iconic logo on the front in either green and white, or as a more subtle imprint. As HYPEBAE states, the brand has closed down it's online stores, so consumers interested in picking up one of the cups will have to locate them in-stores. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Reusable Coffee Cups:** The trend of reusable coffee cups presents opportunities for businesses to offer sustainable and stylish alternatives to disposable cups. - **Millennial Pink:** The Millennial pink trend provides an opportunity for industries to capitalize on the popularity of this color in their products, attracting millennial consumers. - **Environmentally Friendly Gifts:** The demand for environmentally friendly gifts creates a market opportunity for businesses to offer eco-conscious presents such as reusable coffee tumblers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the trend of reusable coffee cups by offering their own branded cups to encourage sustainability among consumers. - **Retail:** The retail industry can benefit from the Millennial pink trend by incorporating this color into their product offerings, attracting millennial shoppers. - **Gift and Lifestyle:** The gift and lifestyle industry can tap into the demand for environmentally friendly gifts by providing a range of sustainable and trendy options such as the Millennial pink coffee tumblers. ## Related on Trend Hunter - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Spring-Ready Floral Tumblers](https://www.trendhunter.com/trends/magnolia-flower-tumbler.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md)