# Brew Branding Origins 'Coffee Time' by Wan-tzu Looks at the Soul of the Java By Carly Foy | Published 2011-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-time-by-wan-tzu References: [whitezine](http://www.whitezine.com/en/motion/coffee-time-stopmotion.html) & [vimeo](http://vimeo.com/user4316543) 'Coffee Time' by Wan-tzu is a clever papercraft stop motion film that is extremely unique. The film is Wan-tzu's first attempt at stop-motion animation, which is an evident success. In the film, you see a unique [papercraft automatic brewing system](https://www.trendhunter.com/trends/webrew). Wan-tzu was inspired by a previous film he had seen, entitled 'SNASK,' which got this talented soul hooked on stop-motion animation and film. Wan-tzu said of his Coffee Time film, "Every cup of coffee contains its own soul, extracted from your feeling today. Every cup of coffee is like a magic show containing different journey and bringing the unending imagination and surprises. With a sip of coffee, you not only taste your own story, but also change your perspective of the world." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Stop-motion Animation in Branding:** The success of 'Coffee Time' by Wan-tzu demonstrates a trend towards the use of stop-motion animation to create unique and captivating brand stories. - **Inspired by Previous Creations:** The inspiration behind Wan-tzu's film illustrates a trend where creatives are inspired by previous works and launching their own creative versions. - **Soulful Branding:** The creative message of 'Coffee Time' emphasizes a trend towards an advertising and branding approach that focuses on emotional connection and experiences. ### Who This Affects Most - **Coffee Products Industry:** The success of Wan-tzu's film demonstrates the opportunity for cafes and coffee brands to implement unique and captivating visual storytelling in their branding and marketing efforts. - **Animation Industry:** The success of 'Coffee Time' and its creation using stop-motion animation highlights the opportunity for creatives and animation studios to work with brands to create unique and captivating brand stories through animation. - **Marketing Industry:** The trend towards emotionally driven and experiential branding messages can help marketers create more engaging and memorable campaigns for their clients in a variety of industries. ## Related on Trend Hunter - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Bean-Shaped Coffee Makers](https://www.trendhunter.com/trends/bean-coffee-machine.md)