# Butternut Coffee Syrups On a Sweet Sugar Rush's Recipe Uses a Root Vegetable Base & Fall Spices By Laura McQuarrie | Published 2015-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-syrup References: [onasweetsugarrush](http://www.onasweetsugarrush.com/autumn-spiced-butternut-squash-coffee-syrup/) Classic autumn spices, vanilla extract, brown cane sugar and butternut squash liquid are the four simple ingredients needed to make this [simple homemade coffee syrup](https://www.trendhunter.com/trends/decaf-espresso-syrup). Created by Marlene of the On a Sweet Sugar Rush blog, this autumnal syrup was inspired by the [popular Pumpkin Spice latte](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee). However, since butternut tends to be naturally sweeter than pumpkin, this is a great way to [cut down on sugary content](https://www.trendhunter.com/trends/caramel-apple-crumble-oat-creamer), while still getting those satisfying fall flavors in a drink. As far as the preparation goes, all of the ingredients can be heated in a pot and cooled before being transferred to a jar or glass for storage. The thick syrup keeps best for about a week and is a delightful way to amp up a plain cup of coffee in the morning. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Root Vegetable Coffee Trends:** Innovative coffee enthusiasts are creating new coffee flavors using root vegetables such as butternut squash to offer unique tasting coffee options to consumers. - **Fall-inspired Coffee Syrup Trends:** Coffee shops and home brewers alike are creating fall-inspired coffee syrups, swapping out traditional pumpkin flavors for other autumnal flavors such as butternut squash, cinnamon, and nutmeg. - **Homemade Coffee Syrup Trends:** As consumers become more interested in making their own food and beverages, homemade coffee syrups such as butternut squash and fall-inspired flavors are becoming increasingly popular for coffee drinkers. ### Who This Affects Most - **Coffee Shops and Cafes Industry:** Coffee shops and cafes can offer unique and innovative coffee options by incorporating homemade coffee syrups using fun and new flavors such as butternut squash. - **Food and Beverage Industry:** The food and beverage industry can create new, innovative, and healthier coffee syrups options for consumers who are seeking unique and exciting flavors made from healthier and natural ingredients such as butternut squash. - **Homebrewing Equipment Industry:** The homebrewing equipment industry can benefit from the trend of creating homemade coffee syrups by offering easy-to-use and affordable tools for coffee lovers to make their own syrups, such as butternut squash and fall-inspired flavors. ## Related on Trend Hunter - [Versatile Pumpkin Spice Syrups](https://www.trendhunter.com/trends/pumpkin-spice-syrup.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Clean-Label Coffee Syrups](https://www.trendhunter.com/trends/clean-label-coffee-syrup.md) - [Maple-Flavored Bourbon Lattes](https://www.trendhunter.com/trends/maple-bourbon-latte.md) - [Maple-Spiced Coffee Toppers](https://www.trendhunter.com/trends/maple-spice-cold-foam.md) - [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md) - [Unique Flavorful Coffee Syrups](https://www.trendhunter.com/trends/coffee-syrups1.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Pumpkin Spice Coffee Alternatives](https://www.trendhunter.com/trends/pumpkin-spice-faux-joe.md)