# Natural Guilt-Free Sweeteners Erysweet Erythritol Sweetener Makes a Great Coffee Sugar Replacement By Michael Hemsworth | Published 2015-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-sugar References: [steviva](http://www.steviva.com) & [steviva](http://www.steviva.com/store/products/Erysweet-erythritol-sweetener--5-lb-Bag.html) Although sweeteners like stevia and xylitol have been dominating the alternative sweetener market for quite some time, there's another product on the market called Erysweet Erythritol Sweetener that's a great coffee sugar substitute and much more. Featuring 95% less calories than sugar, no GMOs and completely naturally derived, Erysweet Erythritol Sweetener can be utilized as a sweetener in a variety of household uses in everything from coffee, to desserts and beyond. One of the common complaints with stevia is the bitter aftertaste that can be present upon consumption, but Erysweet Erythritol Sweetener has no aftertaste and is purported to be 70% as sweet as sugar, which makes it a competitor to products like Splenda as well. Erysweet Erythritol Sweetener has a zero rating on the glycemic index because it does not affect blood sugar or insulin levels in the slightest. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Alternative Sweeteners:** Exploring and developing new natural and low-calorie sweeteners to replace traditional sugar in various products. - **Better Taste Profiles:** Creating sweeteners that do not have bitter aftertastes, providing an improved sensory experience for consumers. - **Health-conscious Market:** Meeting the growing demand for healthier options by offering sweeteners that have a low glycemic index and do not affect blood sugar levels. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can explore using alternative sweeteners to create healthier versions of products such as coffee, desserts, and beverages. - **Packaged Goods:** The packaged goods industry can develop and market products with alternative sweeteners as a selling point, attracting health-conscious consumers. - **Wellness & Nutrition:** The wellness and nutrition industry can incorporate erythritol sweetener into dietary plans and products, promoting its benefits for maintaining a healthy lifestyle. ## Related on Trend Hunter - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Cane-Sugar Canned Lattes](https://www.trendhunter.com/trends/lucky-jack-coffee.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Diabetic Sugar Substitues](https://www.trendhunter.com/trends/biofect-innovations1.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md)