# Morning Coffee Subscriptions CupsTelAviv Provides Free Coffee to Members in Participating Venues By Simal Yilmaz | Published 2013-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-subscription References: [springwise](http://www.springwise.com/in-israel-scheme-offers-unlimited-coffee-independent-cafes/) & [new.cupstelaviv](http://www.new.cupstelaviv.com/) Following the rising [loyalty scheme trend](https://www.trendhunter.com/trends/coffee-loop), Israel-based CupsTelAviv is a coffee subscription service that provides its members with daily coffee at various independent venues. The use of it is also eased with a [partnering app](https://www.trendhunter.com/trends/wheres-the-beans) that leads the users to the nearest venues that are participating in the CupsTelAviv subscription. The subscription idea is smart because just like the [tampon subscriptions](http://www.trendhunter.com/trends/tampon-subscription), it addresses a commodity that most people invest money in regardless, on a daily basis. The subscription is profitable for businesses as well due to the food sales that they eventually make by providing the free coffee. It is possible to see a quick rise in coffee subscription services in the near future. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rising Loyalty Scheme Trend:** The subscription idea addresses a commodity that most people invest money in on a daily basis. - **Coffee Subscription Services:** There is a potential for a quick rise in coffee subscription services in the near future. - **Commodity Subscriptions:** The success of tampon subscriptions indicates the potential for subscription models for other daily commodities. ### Industries Being Reshaped - **Coffee Shops and Cafes:** Coffee shops and cafes can benefit from partnering with coffee subscription services, increasing foot traffic and potential food sales. - **Food and Beverage Industry:** The rise of coffee subscription services presents opportunities for the food and beverage industry to explore new revenue streams and partnerships. - **Mobile App Development:** Developing mobile apps to facilitate the use of coffee subscription services can be a lucrative opportunity for mobile app developers. ## Related on Trend Hunter - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Hyper-Personalized Coffees](https://www.trendhunter.com/trends/ai-free-coffee.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md)