# Fashion Week Coffee Stunts The Lavazza Crew and Vespa Dropped Off Free Coffee at LFW By Rebecca Byers | Published 2015-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-stunt References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-lavazzas-free-coffee-drop-during-fashion-week/brands/article/1365223) In order to celebrate London Fashion Week in style, [Lavazza UK](https://www.trendhunter.com/trends/lavazza-wimbledon) and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week Spring/Summer 2016 and featured three brand ambassadors zipping around on [Vespas](https://www.trendhunter.com/trends/summer-of-spritz-campaign) with a mini but well-stocked coffee bar strapped to the back. Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding) with the hashtag and related brand handles. Winners were selected and contacted through their social media pages. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fashion Week Coffee Stunts:** Opportunity to create unique branded experiences at major fashion events by partnering with coffee companies and utilizing social media for engagement and promotion. - **Mobile Coffee Bars:** Opportunity to innovate the mobile coffee industry by creating customized coffee bars that can be easily transported and set up at various locations for events or pop-up shops. - **Social Media Engagement:** Opportunity to leverage social media platforms to engage with consumers and drive brand awareness by implementing creative campaigns that encourage user-generated content. ### Industries Being Reshaped - **Fashion Events:** Opportunity for fashion event organizers to enhance the overall experience by incorporating branded coffee bars and encouraging social media engagement. - **Coffee Industry:** Opportunity for coffee companies to expand their reach and target a new audience by partnering with fashion events and utilizing social media for promotion. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to assist brands in creating unique and engaging campaigns that leverage social media for increased brand visibility and consumer interaction. ## Related on Trend Hunter - [Tennis-Themed Cafe Refreshments](https://www.trendhunter.com/trends/lavazza-wimbledon.md) - [Rugged Roadtrip Coffee Activations](https://www.trendhunter.com/trends/arctic-coffee-and-isuzu.md) - [Beauty-Centric Cafe Collabs](https://www.trendhunter.com/trends/velvet-vault-x-brandor.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Tennis Star Coffee Campaigns](https://www.trendhunter.com/trends/lavazza-and-jannik-sinner.md) - [Pop-Up Art Gallery Cafes](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino.md) - [Honorary Automotive Espresso Beans](https://www.trendhunter.com/trends/automobili-lamborghini-x-lavazza.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md)