# Canned Cuppa Branding Coffee & Soul Packaging is a Blend of Old and New Merchandizing By Amelia Roblin | Published 2013-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-soul-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/01/coffee-soul-concepts.html) & [coroflot](http://www.coroflot.com/TamaraVujicic09/Tin) It seems extremely modern to sell java in [aluminum cans](https://www.trendhunter.com/trends/nitroinfused-cold-coffee), yet Coffee & Soul packaging also has a distinctly nostalgic look about it. Serbian graphic designer Tamara Vujicic has rebranded the popular caffeine-rich beverage to embody some appealing features to the contemporary consumer. There were soft drinks and beer and now [energy drinks sold in cans](https://www.trendhunter.com/trends/el-jefe-energy). These represent a convenience and an accessibility that is not really available in your cup of Joe to-go. The line of nine different brews offers [ready-made drinks](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes) that you don't have order specially and wait for the barista to whip up. But the imagery applied by the designer to her 'Tin' project has a more historical flavor about it. Whether it's early car carriages, flying contraptions or telephone booths on the label, Coffee & Soul packaging romantically alludes to a bygone era to reference the timeless appreciation of the strong ground bean beverage. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Coffee:** Opportunity for disruptive innovation in creating new flavors and unique packaging designs for canned coffee products. - **Convenience Packaging:** Opportunity for disruptive innovation in developing new packaging formats that provide convenience and accessibility for on-the-go coffee consumption. - **Nostalgic Branding:** Opportunity for disruptive innovation in utilizing nostalgic design elements to create emotional connections with consumers and differentiate coffee brands. ### Sectors Adopting This - **Beverage Packaging:** Opportunity for disruptive innovation in creating innovative packaging solutions for canned coffee and other beverages. - **Coffee Retail:** Opportunity for disruptive innovation in the coffee industry by incorporating ready-made canned coffee products into the retail market. - **Graphic Design:** Opportunity for disruptive innovation in graphic design by using historical elements and nostalgic branding to create visually appealing packaging for various products. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Aluminum Coffee Packages](https://www.trendhunter.com/trends/zeitgeist-coffee-factory.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md)