# Co-Branded Coffee-Inspired Smoothies Sambazon and Laird Superfood Team Up to Offer Coffee Smoothie By Kalin Ned | Published 2026-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-smoothie1 References: [bevnet](https://www.bevnet.com/pr/2026/02/10/sambazon-launches-limitedtime-coffee-smoothie-collaboration-with-laird-superfood)  In February of this year, [Sambazon](https://www.trendhunter.com/trends/protein-aa-smoothie) — the company best known for its açaí products — introduced a limited-time test offering called the Coffee Smoothie at its Cardiff, California, flagship store. This innovative product was created in partnership with [Laird Superfood](https://www.trendhunter.com/trends/superfood-instant-latte), a brand that specializes in functional coffee and creamers made from minimally processed ingredients. The indulgent Coffee Smoothie combines Laird Superfood’s [Instant Latte](https://www.trendhunter.com/trends/ryze-ube-vanilla-latte), which delivers freeze-dried coffee and a coconut milk powder base containing naturally occurring MCTs and caffeine, with banana and almond milk. The blend, thus, results in a creamy, coffee-forward flavour with nutty and chocolatey undertones. The nutritious Sambazon x Laird Superfood Coffee Smoothie would certainly appeal to someone who wants sustained energy without the jittery crash often associated with conventional caffeinated beverages. Image Credit: Sambazon ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 67% | Activity: 83% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Co-branded Functional Beverages:** Collaborations between niche functional ingredient brands and established food operators create blended products that combine brand trust with novel functionality for differentiated shelf and menu offerings. - **Coffee-infused Smoothies:** The integration of coffee concentrates and freeze-dried latte bases into smoothie formats offers caffeinated, creamy beverages that bridge breakfast, snack and on-the-go consumption occasions without typical energy crashes. - **Plant-based Performance Ingredients:** Formulations featuring coconut milk powders, MCTs and other minimally processed plant-derived compounds enable nutrient-dense, dairy-free alternatives positioned for sustained energy and functional benefits. ### Industries Being Reshaped - **Beverage Retail:** Specialty cafés and quick-service beverage outlets face potential disruption from hybrid menu items that combine coffee and smoothie categories to capture broader daypart traffic. - **Cpg Functional Foods:** Packaged goods companies that incorporate freeze-dried coffee and plant-based functional powders into ready-to-drink or instant formats could redefine convenience with performance-focused positioning. - **Health and Wellness Cafes:** Nutrition-forward café concepts are positioned to benefit from menu innovations that emphasize sustained energy, clean-label ingredients and crossover appeal between indulgence and functionality. ## Related on Trend Hunter - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Matcha Tea Smoothie Bowls](https://www.trendhunter.com/trends/oakberry-matcha.md) - [Whole Body Nutrition Shakes](https://www.trendhunter.com/trends/whole-body-nutrition-shake.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md) - [Pre-Topped Smoothie Bowls](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl.md) - [Flavorful Powdered Hydration Supplements](https://www.trendhunter.com/trends/powdered-hydration-supplements.md)