# Localized Coffee Shop Concepts Brioche On-The-Go! Supports Local Suppliers and Businesses By Laura McQuarrie | Published 2019-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-shop-concept References: [prnewswire](https://www.prnewswire.com/news-releases/societe-petroliere-launch-brioche-on-the-go-a-new-concept-of-coffee-shops-at-sp-stations-300847466.html) & [sp.co.rw](https://www.sp.co.rw) Brioche On-The-Go! is a new coffee shop concept launched by Société Pétrolière that will be explored at SP Stations. While Société Pétrolière imports and distributes petroleum products, Brioche got its start as an East African network of bakeries and cafes in Rwanda. Together, their new concept will help to pour back into Rwanda and neighboring countries. The coffee shop concept at SP Stations will put a spotlight on products from local suppliers, including tea from the Rwanda Mountain Tea Company and coffee from the Hingakawa coffee co-op. The latter is powered by a group of more than 500 women, who bring the coffee they've grown each year to the co-op for sorting, drying and selling. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Localized Coffee Shop Concepts:** Opportunity for coffee shops to create unique concepts that support local suppliers and businesses. - **Supporting Local Suppliers:** Trend of businesses highlighting and promoting products from local suppliers to enhance community connections. - **Empowering Women in Coffee Production:** Innovation potential in empowering women through coffee cooperatives and supporting their involvement in the industry. ### Who This Affects Most - **Coffee Shop Industry:** Opportunity for coffee shop industry to innovate with localized concepts that emphasize supporting local suppliers and businesses. - **Tea Industry:** Trend of businesses promoting and featuring tea from local suppliers, creating opportunities for growth in the tea industry. - **Women Empowerment and Coffee:** Intersection of the coffee industry and women empowerment, providing prospects for supporting and uplifting women in coffee production. ## Related on Trend Hunter - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Full-Bodied Chocolate-Inspired Coffee Blends](https://www.trendhunter.com/trends/paris-baguette.md) - [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md) - [Inclusive Coffee Distributors](https://www.trendhunter.com/trends/foxtrot-1.md) - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [Organic Coffee Partnerships](https://www.trendhunter.com/trends/pret-a-manger-3.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md)