# Vibrant Modern Java Packaging Coffee Selfish Boasts Hot Pink Typography Scrawled Across Its Bags By Meghan Young | Published 2016-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-selfish References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/coffee-selfish-student-project.html) When it comes to [packaging for coffee](https://www.trendhunter.com/trends/blueprint-coffee), companies often embrace classy designs that denote a sense of history and status -- but the Coffee Selfish brand has decided to go in a different direction. It's not to say that it doesn't look classy. Instead, however, there is a stronger sense of [youthfulness crossed with a contemporary design](https://www.trendhunter.com/trends/kenco-1) that will appeal to those looking for chic additions to their kitchen counter. The Coffee Selfish branding was designed by Salishcheva Galina as a student project. Although just a concept, it's one that some companies may want to emulate. After all, in a day and age where marketing can be fairly affordable if people want to share products on their social media accounts, something like Coffee Selfish will find itself getting a lot of traction. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Packaging Design:** Companies may want to consider more young and contemporary designs to appeal to younger audiences. - **Social Media-worthy Packaging:** Packaging that is visually striking could find a lot of traction on social media. - **Chic and Playful Packaging:** Playful and chic designs could attract consumers looking for unique additions to their kitchen counter. ### Sectors Adopting This - **Coffee Retailers:** Coffee retailers could benefit from adopting a more modern and youthful packaging design to attract younger customers. - **Consumer Packaged Goods:** Consumer packaged goods companies could experiment with eye-catching designs to make their products stand out on social media. - **Design and Advertising Firms:** Design and advertising firms could capitalize on the trend toward playful and contemporary packaging design by offering services to companies looking to rebrand. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md)