# Artisan Coffee-Infused Rums The Eastside Distilling Hue-Hue Coffee Rum is Simple and Flavorful By Michael Hemsworth | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-rum References: [foodbev](https://www.foodbev.com/news/eastside-distilling-releases-coffee-infused-hue-hue-rum/) & [eastsidedistilling](https://www.eastsidedistilling.com) Coffee-infused libations are often quite sweet and creamy, but the [Eastside Distilling](https://www.trendhunter.com/trends/eastside-golf-5) Hue-Hue Coffee Rum looks to disrupt the market with a new libation that is balanced and not as sweet as traditional liqueurs. The drink is made from a blend of [silver rum](https://www.trendhunter.com/trends/casa-baru) that has been created in small batches and cold-brewed coffee that is made with grounds from Huehuetenango in Guatemala (hence the name). The libation has a 35% ABV and is reported to have the robust flavor of cold brew coffee without the creamy taste and texture that many other [coffee-infused drinks](https://www.trendhunter.com/trends/coffee-spirit) have. The Eastside Distilling Hue-Hue Coffee Rum is set to only be available for purchase in Oregon with plans to expand into other areas of the US coming later in 2018. Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Balanced Coffee-infused Drinks:** Opportunity for creating coffee-infused beverages that are not overly sweet or creamy, providing a more balanced flavor profile. - **Small Batch Distilling:** Disruption in the distilling industry by focusing on small batch production, allowing for more control over flavor and quality. - **Cold Brew Coffee Innovations:** Innovative approaches to cold brew coffee, showcasing unique flavors and textures that can be incorporated into various beverage products. ### Industries Being Reshaped - **Craft Distilleries:** Opportunity for craft distilleries to experiment with coffee-infused rum and other innovative flavor combinations. - **Specialty Coffee:** Collaboration between specialty coffee producers and beverage companies to create unique coffee-based drink offerings. - **Alcoholic Beverage Retail:** Opportunity for alcoholic beverage retailers to expand their product offerings with artisan coffee-infused rums and other innovative libations. ## Related on Trend Hunter - [Espresso-Based Distilled Spirits](https://www.trendhunter.com/trends/jf-hadens-espresso-liqueur.md) - [Tropical Coffee Cocktails](https://www.trendhunter.com/trends/pineapple-rum-float.md) - [Tequila-Based Coffee Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Crystal-Clear Coffee Liqueurs](https://www.trendhunter.com/trends/brunette-clear.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md) - [Exotic Java-Infused Spirits](https://www.trendhunter.com/trends/coffee-spirit.md)