# Coffee-Based Protein Smoothies The New Nescafe Coffee Protein Smoothie Boast 15 Grams of Protein By Katherine Pendrill | Published 2018-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-protein-smoothie References: [brandeating](https://www.brandeating.com/2018/12/nescafe-ventures-into-ready-to-drink-coffee-with-new-coffee-smoothies-and-cold-whipped-lattes.html) & [beveragedaily](https://www.beveragedaily.com/Article/2018/10/29/Nescafe-brings-texture-and-functionality-to-RTD-coffee) [Nescafe](https://www.trendhunter.com/trends/nescaf-instant-coffee) is moving beyond instant coffee and entering the ready-to-drink market with its new Coffee Protein Smoothie and Cold Whipped Latte. Both drinks not only cater to the consumer demand for more on-the-go coffee options, but also to interest in value-added beverages such as those with protein. As of January 2019, Nescafe will offer a new Coffee Protein Smoothie and Cold Whipped Latte. The former is a caffeinated take on a protein shake, which combines Colombian Arabica coffee, oats, and almond butter. In total, the drink contains 15 grams of plant-based protein. On the other hand, the Nescafe Cold Whipped Latte combines a blend of coffee, milk, and different flavors for an on-the-go latte. Thanks to a ""unique foaming technology," consumers simply shake the drink to enjoy a frothy, creamy latte. Image Credit: *Nescafe.* ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Coffee:** Disruptive innovation opportunity: Develop new coffee-based beverages that cater to the on-the-go consumer demand and incorporate value-added elements like protein. - **Plant-based Protein:** Disruptive innovation opportunity: Create protein-rich products that utilize plant-based ingredients to cater to health-conscious consumers. - **Value-added Beverages:** Disruptive innovation opportunity: Explore unique flavor combinations and new technologies to create value-added beverages that stand out in the market. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Introduce new coffee beverages that offer convenience, health benefits, and unique flavors to attract consumers. - **Health and Wellness Industry:** Disruptive innovation opportunity: Develop plant-based protein products that meet the rising demand for healthy and sustainable food options. - **Food Technology Industry:** Disruptive innovation opportunity: Innovate new techniques and technologies for foaming and creating creamy textures in ready-to-drink beverages. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Cafe Brand Protein Smoothies](https://www.trendhunter.com/trends/peets-vitality-menu-protein-smoothies.md) - [Protein-Rich Coffeehouse Dairy Products](https://www.trendhunter.com/trends/nestl-lindahls-kvarg-caff-latte.md)