# Coffee Order-Mimicking Cups These Coffee Packages are Black or White Based on the Drinker's Choice By Ady Floyd | Published 2015-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-preference References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/black-or-white-coffee-concept.html) & [behance.net](https://www.behance.net/Geometric_studio) The idea for these simple coffee recipe cups and packages was to create a design that spelled out each drinker's coffee preference -- with or without milk. The play on the words "black or white" is the design concept. Each [coffee cup](https://www.trendhunter.com/trends/colorchanging-cold-cups) has a black lid but each cup is either black with tiny white patterns or visa versa, being white with tiny black patterns. The design concept came from Poland-based graphic designer Kamil Piatkowski. While there are other coffee preferences, these cups present the most obvious and common styles. Those who drink their coffee black will choose the black cups and those who drink their coffee with milk or cream will choose the white cups. The simple idea for the [packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee) reduces the overwhelming amount of [cappuccinos, lattes and other complicated drinks](https://www.trendhunter.com/trends/black-rock-coffee-bar-drinks) by maintaining the simple goodness of coffee. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Coffee Preference Design:** Designing coffee cups and packages that spell out each drinker's coffee preference presents an opportunity for disruptive innovation in the consumer packaging industry. - **Simplified Packaging:** Simplifying packaging by reducing overwhelming coffee beverage options presents an opportunity for disruptive innovation in the food and beverage industry. - **Black or White Concept:** The black or white concept in coffee packaging presents an opportunity for disruptive innovation in product design and branding. ### Sectors Adopting This - **Consumer Packaging:** The coffee preference design trend presents a disruptive innovation opportunity for the consumer packaging industry to provide personalized packaging solutions. - **Food and Beverage:** The simplified packaging trend presents a disruptive innovation opportunity for the food and beverage industry to create consumer packaging that is not only functional but also user-friendly and visually appealing. - **Product Design and Branding:** The black or white concept trend presents a disruptive innovation opportunity for product design and branding industry to create unique product designs that convey simplicity and personalization. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Computer-Inspired Coffee Makers](https://www.trendhunter.com/trends/apple-drip.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md) - [Minimalist One-Button Coffee Makers](https://www.trendhunter.com/trends/muuto-coffee-maker.md)