# Cheeky Caffeine Charts The Infographic Shows You Your Coffee Personality Based on Java Preferences By Alyson Wyers | Published 2015-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-personality References: [designtaxi](http://designtaxi.com/news/375798/Infographic-What-s-Your-Coffee-Personality/) & [coffeetastingclub](http://coffeetastingclub.com/blog/whats-coffee-personality/) This infographic on your [coffee personality](https://www.trendhunter.com/trends/wine-personality-test) tells you what your coffee-drinking preferences say about who you are as a person. From [Coffee Tasting Club](https://www.trendhunter.com/trends/the-coffee-party) in the UK, 'What's Your Coffee Personality?' splits people into six different archetypes of coffee drinkers. From [espresso](https://www.trendhunter.com/trends/delonghi-primadonna-aromatic) to frappuccinos, apparently your favorite caffeinated beverage is quite telling. For example, if you like your coffee black, the chart suggests you are quiet, moody, a purist and sometimes extrovert. Or, if you have a thing for artisan beans, you are fashionable but not within the societal mainstream. You are essentially a hipster, but don't identify as one. Latte drinkers seek comfort and are laid-back and reflective. They are possibly cat people and prefer drinking horizontally. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 34% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Coffee Personality:** Discovering coffee-drinking preferences as a means of understanding individual personality traits and behaviors. - **Archetypes of Coffee Drinkers:** Categorizing coffee drinkers into distinct personality types based on their preferred coffee choices. - **Psychological Insights From Coffee Choices:** Using coffee preferences as a psychological tool to gain insights into personal traits and characteristics. ### Where This Applies - **Beverage:** Exploring innovative marketing strategies and product offerings based on consumers' coffee personality profiles. - **Psychology:** Applying coffee-focused personality assessments in the field of psychology for personality profiling and self-analysis. - **Data Analytics:** Leveraging coffee preference data to uncover patterns and trends in consumer behavior for targeted marketing campaigns. ## Related on Trend Hunter - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Personality-Packed Boba Beverages](https://www.trendhunter.com/trends/krak-boba.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Caffeine Tracker Tools](https://www.trendhunter.com/trends/caffeine-intake.md) - [Indulgent Coffee Drinks](https://www.trendhunter.com/trends/arctic-frappe.md) - [Hyper-Personalized Coffees](https://www.trendhunter.com/trends/ai-free-coffee.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md)