# Butter Coffee Packets 'Coffee Blocks' Only Need Water to Make the Perfect Butter Coffee By Laura McQuarrie | Published 2016-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-packet References: [trndmonitor](https://trndmonitor.com/product-launch-coffee-blocks-better-butter-coffee/) & [coffeeblocks](https://coffeeblocks.com/) Butter coffee is simple enough to make at home, but it's hardly as convenient as preparing an [instant coffee packet](https://www.trendhunter.com/trends/dirtea-sachets) on the go. 'Coffee Blocks' blends the convenience of a [single-serve portable coffee packet](https://www.trendhunter.com/trends/pour-over-coffee-bags) with butter coffee. Inside a Coffee Blocks package is enough to make a single cup of butter coffee with ingredients like grass-fed clarified butter, coconut oil, vanilla extract, egg yolk and coffee. In order to make this coffee product, a consumer only needs to add hot water. As well as offering a quick and easy way for consumers to enjoy butter coffee to-go, Coffee Blocks positions its novel product as a cost-saving hybrid of breakfast and coffee to fuel a busy morning of activities. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Portable Coffee:** The trend of portable coffee products like 'Coffee Blocks' offers convenience and on-the-go options for coffee lovers. - **Butter Coffee:** The rising trend of butter coffee brings new opportunities for innovative products that combine coffee and healthy fats. - **Single-serve Packets:** The growing demand for single-serve coffee packets presents opportunities for companies to create convenient and easy-to-make coffee products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of butter coffee by developing new innovative products that cater to health-conscious consumers. - **Packaging:** The packaging industry can explore disruptive innovation opportunities by designing convenient, eco-friendly, and portable coffee packaging solutions. - **Fitness and Wellness:** The fitness and wellness industry can tap into the trend of butter coffee by creating functional beverages that promote energy, focus, and nutrition. ## Related on Trend Hunter - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Instant Coffee Cubes](https://www.trendhunter.com/trends/instant-coffee-cubes.md) - [Cafe-Quality Iced Coffee Pods](https://www.trendhunter.com/trends/mad-coffee.md) - [Single-Serve Coffee Bag Systems](https://www.trendhunter.com/trends/singleserve-coffee-bag.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md) - [Pre-Portioned Butter Cubes](https://www.trendhunter.com/trends/challenge-butter-cubes.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Compact Coffee Tubes](https://www.trendhunter.com/trends/no-normal-coffee.md) - [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md)