# Iced Coffee Tanks The Coffee on the Rocks Tank Advertises Your Signature Beverage By Vasiliki Marapas | Published 2015-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-on-the-rocks References: [shop.nylon](http://shop.nylon.com/collections/whats-new/products/coffee-on-the-rocks-muscle-tank) The "coffee on the rocks" muscle tank from the Nylon Shop preemptively lets your barista know your order. We all have our signature drink: James Bond prefers his martini shaken, not stirred; The Lewbowski's *The Dude* guzzles white Russians like they're water; and you? Well, now that the sun is peeking its bashful head from behind the clouds, it's time to start ordering [iced coffees](https://www.trendhunter.com/trends/starbucks-chilled-range) again! [Iced coffee](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks) is a summer beverage that gives you your much needed caffeine-boost while keeping you cool and refreshed at the same time. Along with your sunglasses, sun screen and [cold caffeinated beverage](https://www.trendhunter.com/trends/arctic-coffee-vanilla-latte-iced-coffee), the "coffee on the rocks" muscle tank by Nylon will become an essential warm weather wardrobe staple. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Iced Coffee Fashion:** Opportunity to create trendy clothing and accessories inspired by the popularity of iced coffee. - **Personalized Barista Communication:** Potential for technology solutions that allow customers to communicate their order preferences to baristas more easily. - **Summer Beverage Merchandising:** Opportunity to develop marketing and merchandising strategies specifically targeting summer beverages like iced coffee. ### Sectors Adopting This - **Fashion:** Disruptive innovation potential to create clothing lines and accessories centered around iced coffee themes. - **Technology:** Opportunity for disruptive innovation in developing communication tools between customers and baristas for coffee orders. - **Food and Beverage:** Disruptive innovation potential for marketing strategies and product development focusing on summer beverages, particularly iced coffee. ## Related on Trend Hunter - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Refreshing Canned Iced Coffees](https://www.trendhunter.com/trends/coffee-palmer.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Iced Cafe Brand Coffees](https://www.trendhunter.com/trends/iced-coffee-products.md) - [Espresso-Style Iced Coffees](https://www.trendhunter.com/trends/rtd-iced-coffee-drinks.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md)