# Waffle-Flavored Coffee Creamers The Coffee Mate x Eggo’s Waffles Creamer Has Maple Syrup Flavor By Michael Hemsworth | Published 2023-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-mate-x-eggos-waffles-creamer References: [foodbev](https://www.foodbev.com/news/coffee-mate-and-eggo-partner-to-launch-breakfast-inspired-coffee-creamer/)  The [Coffee Mate](https://www.trendhunter.com/trends/coffee-mate-flavored-creamer) x Eggo’s waffles creamer is a new coffee product for consumers to pair with their morning cup to enjoy a breakfast flavor-inspired experience. The product is reported to have a toasted waffle flavor alongside maple syrup and butter flavors to give every sip of coffee the tasting notes of a freshly prepared toaster waffle. The product comes as part of the brand's continued collaboration with major brands to bring the flavors of familiar foods to a consumer's cup of coffee. [Nestlé](https://www.trendhunter.com/trends/coffee-mate-caramel-apple-crisp) VP of Brand Marketing for the [Beverage Division](https://www.trendhunter.com/trends/towering-double-cheeseburger-sliders) and Business Unit Leonardo Aizpuru spoke on the Coffee Mate x Eggo’s waffles creamer saying, "Coffee Mate fans know that we’re dedicated to bringing new, sought-after and unexpected flavours to our limited-time offerings to add an exciting twist to their daily coffee routines. Breakfast flavours, particularly maple, are amongst the top requested – and as breakfast and coffee go hand-in-hand, we thought no better pairing than Coffee Mate and Eggo.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 87% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breakfast-inspired Coffee Creamers:** The Coffee Mate x Eggo's waffles creamer taps into the trend of incorporating breakfast flavors into coffee for a unique and enjoyable drinking experience. - **Flavor Collaboration:** The collaboration between Coffee Mate and Eggo showcases the trend of major brands coming together to combine flavors and create innovative coffee products. - **Elevating Everyday Coffee Routines:** By offering waffle-flavored coffee creamer, Coffee Mate aims to enhance consumers' daily coffee rituals with a distinctive twist, delivering a satisfying and indulgent experience in every sip. ### Industries Being Reshaped - **Food and Beverage:** The introduction of waffle-flavored coffee creamers opens up new opportunities for flavor innovation within the food and beverage industry. - **Coffee and Coffee Accessories:** The Coffee Mate x Eggo collaboration sparks the potential for more unique coffee creamer flavors, providing new opportunities for companies in the coffee and coffee accessories industry. - **Limited-time Offerings:** The trend of limited-time offerings is evident in the partnership between Coffee Mate and Eggo, presenting an opportunity for companies to experiment with exciting and seasonal product releases. ## Related on Trend Hunter - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [Sweet Almond Creamers](https://www.trendhunter.com/trends/maple-waffle-almond-creamer.md) - [Rice Crisp-Flavored Creamers](https://www.trendhunter.com/trends/coffee-mate-flavored-creamer.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Ice Cream-Flavored Creamers](https://www.trendhunter.com/trends/drumstick-creamer.md) - [Waffle-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/eggo-nog.md) - [Breakfast Bread Roll-Inspired Creamers](https://www.trendhunter.com/trends/cream-cheese-flavored-creamer.md) - [Syrup-Inspired Coffees](https://www.trendhunter.com/trends/pancake-inspired-coffee.md) - [Cereal-Inspired Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-golden-grahams-creamer.md)