# Savory Coffee Cans DyDo's Street Fighter V Coffee in a Can Boasts an Umami Flavor By Laura McQuarrie | Published 2016-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-in-a-can References: [en.rocketnews24](http://en.rocketnews24.com/2016/02/19/japanese-drink-maker-offers-miniature-street-fighter-v-figures-with-cans-of-umami-blend-coffee/) & [dydo.co.jp](http://www.dydo.co.jp/corporate/news/2016/160203.html) In celebration of its 40th anniversary, Japanese beverage brand DyDo teamed up with Capcom to create a special-edition coffee in a can. In addition to featuring tiny collectible Street Fighter V figurines that hang off the edge of the cans, fans will be seeking out this canned coffee for its unusual flavor. The DyDo Blend Umami Blend has a savory flavor that is made by using both the beans and the flesh of the coffee fruit. This unique feature is reflected on the limited-edition blue cans of coffee with a vibrant illustration of the two main ingredients. In the beverage category and beyond, there are several adventurous manufacturers that are experimenting with sweet-to-savory transformations in order to introduce flavorful twists to familiar products. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Savory Coffee:** Bringing a new umami flavor to coffee could provide a new experience to coffee lovers. - **Sweet-to-savory Transformations:** Experimenting with unconventional blends is a trend that could give rise to new flavor profiles across industries. - **Collectible Packaging:** Using collectible packaging to attract target audiences could be an innovative way to entice consumers. ### Who This Affects Most - **Beverage Industry:** Exploring alternative or unique blends in the coffee industry would provide an opportunity to serve an underserved market. - **Food Industry:** Adopting unconventional flavor profiles would allow food products to stand out in a competitive market. - **Toy Industry:** Collaborating with other industries to introduce collectibles promotes customer loyalty, and this could be a disruptive innovation opportunity to explore further. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Umami-Packed Dashi Beverages](https://www.trendhunter.com/trends/cocacola-japan-1.md) - [Canned Avocado Coffees](https://www.trendhunter.com/trends/avacajoe.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Savory Soup-Inspired Cappuccinos](https://www.trendhunter.com/trends/starbucks-japan-soupuccino.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Caramel Miso Latte Flavors](https://www.trendhunter.com/trends/caramel-miso-latte-flavor.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Durian Coffee Drinks](https://www.trendhunter.com/trends/durian-coffee.md)