# Coffee Ice Cubes Midsummer Night's Dream Drink is a Uniquely Iced Caffeinated Beverage By Meghan Young | Published 2015-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-ice-cubes References: [eatdrinkkl.blogspot](http://eatdrinkkl.blogspot.ca/2014/10/einstein-cafe-chinatown-midsummer-night.html) With summer just around the corner, people have a lot to look forward to -- [cold caffeinated drinks](https://www.trendhunter.com/trends/coffee-palmer) being one of them; to take them up a notch, they can be cooled down with coffee ice cubes. Midsummer Night, a hidden cafe in Kuala Lumpur, Malaysia, serves its own take on this trick, appropriately labeling its drink 'Dream.' Served with a [small carafe of milk](https://www.trendhunter.com/trends/cloud-coffee) and gula Melaka syrup, the coffee ice cubes become a true treat for anyone. The coffee ice cubes is something hat anyone can recreate in the comfort of their own home as well, which is what makes them so charming. Not to mention practical. By using coffee ice cubes opposed to regular ones, people don't have to worry about dilution. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Coffee Ice Cubes:** The trend of utilizing coffee ice cubes in various caffeinated beverages as a way to enhance flavour without dilution - **DIY Coffee Beverages:** The trend of making customized coffee drinks at home with unique additions like coffee ice cubes - **Gourmet Coffee Experience:** The trend of offering unique variations of classic coffee beverages that enhance the overall experience for customers, such as using coffee ice cubes in various ways ### Where This Applies - **Food and Beverage:** Opportunity for cafes, restaurants, and coffee shops to offer unique coffee experiences by incorporating coffee ice cubes in their various beverages - **Consumer Packaged Goods:** Opportunity for coffee manufacturers to innovate and offer products such as pre-made coffee ice cubes for home use - **Home Appliance:** Opportunity for home appliance companies to create specialized ice cube trays for coffee lovers to make their own coffee ice cubes ## Related on Trend Hunter - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Cafe-Quality Iced Coffee Pods](https://www.trendhunter.com/trends/mad-coffee.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Iced Coffee Pods](https://www.trendhunter.com/trends/cafepod.md) - [Iced At-Home Coffee Capsules](https://www.trendhunter.com/trends/iced-double-espresso.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md)