# Coffee-Glazed Donuts Krispy Kreme is Remixing Its Original Glazed Donut with a Coffee Flavor By Laura McQuarrie | Published 2018-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-glazed-donut References: [foodandwine](https://www.foodandwine.com/news/krispy-kreme-coffee-flavored-donuts-original-glazed-national-coffee-day-2018) & [krispykreme](https://www.krispykreme.com/) Just ahead of National Coffee Day this year, [Krispy Kreme](https://www.trendhunter.com/trends/richer-roasts-and-better-beans) will be adding to its menu with two new coffee-centric creations—a [coffee-glazed donut](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut) and a coffee that takes flavor inspiration from the chain's Original Glazed donut. Those who love the Original Glazed donut from Krispy Kreme will soon have the chance to enjoy it in a new way in the form of the Coffee Glazed Donut, but only for a limited time in celebration of the coffee holiday. The [Original Glazed Coffee](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees), however, will become a permanent menu item at Krispy Kreme. As Krispy Kreme Doughnuts' VP of US marketing Alison Holder puts it, "our coffee is going doughnuts, and our doughnuts are going coffee!" ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Coffee-glazed Donuts:** Disruptive Innovation Opportunity: Exploring new flavor combinations by infusing coffee flavor into donuts. - **Limited-time Offer:** Disruptive Innovation Opportunity: Creating temporary menu items to drive excitement and sales during special occasions. - **Coffee-inspired Beverages:** Disruptive Innovation Opportunity: Developing new coffee beverages with flavors inspired by popular food items. ### Industries Being Reshaped - **Food and Beverage:** Disruptive Innovation Opportunity: Creating unique food and drink combinations to cater to changing consumer preferences. - **Restaurants:** Disruptive Innovation Opportunity: Reinventing traditional menu items with innovative flavor profiles to attract new customers. - **Coffee and Donut Chains:** Disruptive Innovation Opportunity: Introducing limited-time offerings and coffee-inspired menu items to increase customer engagement and drive sales. ## Related on Trend Hunter - [Revamped QSR Coffee Lineups](https://www.trendhunter.com/trends/richer-roasts-and-better-beans.md) - [Caffeinated Handmade Donuts](https://www.trendhunter.com/trends/cold-brew-donut.md) - [Caffeinated QSR Donuts](https://www.trendhunter.com/trends/shipley.md) - [Sweet Cereal-Flavored Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-cinnamon-milk-glazed.md) - [Pumpkin Spice Latte Donuts](https://www.trendhunter.com/trends/pumpkin-spice-latte-swirl-doughnut.md) - [Cafe-Inspired Seasonal Donuts](https://www.trendhunter.com/trends/krispy-kreme-flavors-of-fall.md) - [Comforting Coffee Blends](https://www.trendhunter.com/trends/ballerini-blend.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Donut Brand Ice Creams](https://www.trendhunter.com/trends/original-glazed-soft-serve-ice-cream.md)