# Coffee Beverage Partnership Menus This New Smashburger Coffee Drink Menu is Tasty By Michael Hemsworth | Published 2020-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-drink-menu References: [chewboom](https://www.chewboom.com/2020/07/21/smashburger-debuts-new-coffee-shakes-cold-brew-and-iced-lattes-nationwide/) & [smashburger](https://smashburger.com) The new [Smashburger](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes) coffee drink menu has been unveiled by the brand as a collaboration offering created in partnership with The [Coffee Bean & Tea Leaf](https://www.trendhunter.com/trends/peppermint-mocha-crumble-ice-blended-drink) that's packed with premium caffeinated concoctions. The menu includes Coffee Shakes, Cold Brew and the Vanilla Cold Brew Latte, which are priced starting at $3.49 for patrons to pick up when seeking out an alternative way to up their energy throughout the day. Each of the drinks feature a base of The Coffee Bean & Tea Leaf's [Cold Brew Coffee](https://www.trendhunter.com/trends/cold-coffee-drinks) to ensure the utmost attention to high-quality flavor. The Smashburger coffee drink menu has been announced alongside the new National Coffee Milkshake Day that will see Coffee Shakes available for just $3 each on Sunday, July 26, 2020 at participating locations. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collaborative Menu Offerings:** The partnership between Smashburger and The Coffee Bean & Tea Leaf demonstrates the trend of brands joining forces to create unique menu items. - **Coffee-based Concoctions:** The introduction of Coffee Shakes, Cold Brew, and Vanilla Cold Brew Latte reflects a trend of coffee-based beverages gaining popularity and diversifying. - **Promotion of Coffee Events:** The announcement of National Coffee Milkshake Day highlights the trend of brands creating special events to boost engagement and drive traffic to their locations. ### Who This Affects Most - **Fast Food:** The partnership between Smashburger and The Coffee Bean & Tea Leaf presents a disruptive innovation opportunity to expand the coffee offerings in the fast food industry. - **Coffee Retail:** The collaboration between Smashburger and The Coffee Bean & Tea Leaf opens up opportunities for coffee retailers to partner with food establishments and create unique menu items. - **QSR (quick Service Restaurants):** QSRs can capitalize on the trend of coffee-based concoctions by offering innovative coffee drinks to attract customers seeking alternative energy options. ## Related on Trend Hunter - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Dairy-Free Milkshake Menus](https://www.trendhunter.com/trends/tangerine-dream.md) - [Consumer-Driven Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-menu.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Summer Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/summer-of-smash-menu.md)