# Coffee Cup Museum Displays The 'Coffee Cups of the World' Instagram Account Had Spawned an Exhibit By Mishal Omar | Published 2016-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-cups-of-the-world References: [instagram](https://www.instagram.com/coffeecupsoftheworld/?hl=en) & [oranygallery](http://www.oranygallery.com/) The photographer Henry Hargreaves has long been taking photos for his blog 'Coffee Cups of the World' and his own personal collection will be revealed at the ORA Gallery in New York. The exhibition will run until the end of November of this year and reveals some of the hundreds of [coffee cups](https://www.trendhunter.com/trends/tim-hortons-vintage-cup) that the artist and photographer has found over the past few years. The cups are mostly "to-go" ones and reveal the diversity and creativity behind so many coffee restaurants' and chains' branding. In addition to displaying his own personal collection of Coffee Cups of the World, the photographer also invited artists to create special-edition ones for the exhibition. This artistic exhibition is fascinating due to the fact that individually the cups are relatively banal, but viewing them as a whole reveals the influence of today's expanding [coffee culture](https://www.trendhunter.com/trends/simply-coffee-caf) all over the world. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Coffee Cup Culture:** Opportunity for coffee companies to create unique and innovative to-go cups to compete in the expanding coffee culture market. - **Artistic Exhibition:** Opportunity for galleries to showcase unique collections and art exhibits that focus on everyday items such as coffee cups. - **Brand Identity:** Opportunity for coffee chains and restaurants to further develop their brand identity through creative and unique to-go cup designs. ### Who This Affects Most - **Coffee Shops:** Opportunity for coffee shops to use unique to-go cups to set themselves apart from competitors and appeal to the expanding coffee culture market. - **Art Galleries:** Opportunity for art galleries to showcase unique collections and art exhibits that focus on everyday items such as coffee cups and draw in new audiences. - **Design and Advertising:** Opportunity for design and advertising companies to collaborate with coffee chains and restaurants to develop creative to-go cup designs that fit within the company's brand identity. ## Related on Trend Hunter - [Playful Coffee-Inspired Sculptures](https://www.trendhunter.com/trends/andrew-rae.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Pop-Up Art Gallery Cafes](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md) - [Coffee Lover Holiday Collections](https://www.trendhunter.com/trends/coffee-lover-holiday.md) - [City-Themed Drinkware Collections](https://www.trendhunter.com/trends/american-discovery-series.md) - [Industrial Art Exhibitions](https://www.trendhunter.com/trends/sized.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md)