# Collegiate-Style Cafe Merch Collections The Tim Hortons Coffee Crews Merch is Limited-Edition By Michael Hemsworth | Published 2023-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-crews-merch References: [canadify](https://canadify.com/2023/09/25/tim-hortons-unveils-new-limited-edition-coffee-crews-themed-merch-collection/) & [timhortons](https://www.timhortons.ca/?lang=en) The Tim Hortons Coffee Crews merch collection is a series of [limited-edition clothing styles](https://www.trendhunter.com/trends/dutch-bros-x-lonely-ghost-collection) created with the [fall season](https://www.trendhunter.com/trends/tim-hortons-fall-menu) in mind to offer avid fans with a way to represent the icons cafe brand. The merch collection is designed with the brand's most popular coffee orders in mind including Black Coffee, Double Double, Iced Capp, Latte and Cold Brew. The collection incudes a crewneck sweatshirt, athletic-style T-shirt, baseball cap, socks, patches and even a letterman jacket. Each of the products maintain a preppy, collegiate style that works well for the time of year as students head back to class. The Tim Hortons Coffee Crews merch collection will be available exclusively to [Tims Rewards](https://www.trendhunter.com/trends/tim-hortons-vintage-cup) members via the brand's app on Friday, September 29, 2023 ahead of the public launch later in the day. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 74% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Collegiate-style Cafe Merch Collections:** The limited-edition Tim Hortons Coffee Crews merch collection taps into the popular trend of collegiate-style apparel for fans to represent the iconic cafe brand. - **Fall-inspired Coffee Merchandise:** The Tim Hortons Coffee Crews collection is designed with the fall season in mind, catering to the trend of seasonal merchandise that resonates with fans. - **Exclusive Merchandise for Tims Rewards Members:** The Tim Hortons Coffee Crews merch collection offers an exclusive opportunity for Tims Rewards members to access limited-edition apparel, reflecting the trend of exclusive perks for loyal customers. ### Who This Affects Most - **Apparel and Fashion:** The limited-edition Tim Hortons Coffee Crews merch collection presents an opportunity for apparel and fashion brands to explore the growing demand for collaborative merchandise with iconic brands. - **Food and Beverage:** The Tim Hortons Coffee Crews merch collection showcases the potential for coffee and cafe brands to expand their offerings beyond beverages, capitalizing on the trend of merchandise as a revenue stream. - **Mobile Applications:** The exclusive availability of the Tim Hortons Coffee Crews collection through the brand's app highlights the potential for mobile application developers to create innovative features for loyalty and rewards programs. ## Related on Trend Hunter - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md) - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Vintage QSR Collegiate Capsules](https://www.trendhunter.com/trends/tim-hortons-varsity-collection.md) - [Cafe-Themed Gift Collections](https://www.trendhunter.com/trends/tims-holiday-merchandise-collection.md) - [Coffee Brand-Themed Beach Products](https://www.trendhunter.com/trends/tim-hortons-summer-road-trip-collection.md) - [Cafe-Themed Merch Collections](https://www.trendhunter.com/trends/you-complete-me.md) - [Spooky QSR-Branded Merchandise Lines](https://www.trendhunter.com/trends/seasonal-merchandise.md) - [Coffee Chain-Themed Gifts](https://www.trendhunter.com/trends/tim-hortons-7.md) - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md)