# Chilled Coffee Cream Liqueur Drinks Kahlúa Coffee Cream Targets Early Evening Coffee Lovers By Adam Harrie | Written with AI assistance | Published 2026-09-16 | Beverages, Spirits & Alcohol Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-cream References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/09/kahlua-coffee-cream-challenges-nightcap-perception)  Pernod Ricard-owned Kahlúa introduced Kahlúa Coffee Cream, a 17% ABV cream liqueur made with 100% Arabica coffee, real cream and the brand’s [rum-and-coffee liqueur](https://www.trendhunter.com/trends/caf-solo-px-cask-finished). After debuting in select airports in April, it expanded to 13 markets across Europe, Asia-Pacific and Mexico, with a suggested retail price of £18 in the U.K. The Not a Nightcap campaign features a telenovela-style film starring Grimegran, Beau the Beard and Grandad Frank. It also includes a BYOG club night Oct. 8 at Number 90 in London’s Hackney Wick, with DJ Rossi and complimentary drinks for guests attending with a grandparent. A survey of 1,000 Britons found 82% of 18- to 35-year-olds said [chilled espresso-style serves](https://www.trendhunter.com/trends/creamy-espresso-martini) changed their perception of cream liqueur, while 71% expressed interest in reinvented classics. The campaign reflects a trend of moving after-dinner drinks into earlier occasions. For Kahlúa, broader daypart positioning could increase serving opportunities and product trial. Image Credit: Kahlúa ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 55% | Activity: 42% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Beverages, Spirits & Alcohol](https://www.trendhunter.com/beverages-spirits-alchohol) ## Key Themes ### Key Themes Behind This Trend - **Early-evening Indulgence:** Cream liqueurs positioned for pre-dinner and social occasions expand beyond traditional nightcap rituals, creating space for brands to redefine consumption moments. - **Chilled Coffee Cocktails:** Espresso-style ready serves and cold coffee formats are reshaping perceptions of indulgent alcohol, especially among younger consumers seeking familiar café-inspired flavors. - **Intergenerational Nightlife:** Campaigns that blend youth culture with older participants introduce playful social formats that can differentiate alcohol brands through unexpected shared experiences. ### Where This Applies - **Alcoholic Beverages:** Premium liqueur producers can benefit from hybrid products that combine recognizable spirits with café-led taste profiles and lighter occasion-based positioning. - **Coffee:** The popularity of Arabica-based alcoholic serves highlights how coffee brands and flavor suppliers can extend café culture into adult beverage occasions. - **Experiential Marketing:** Telenovela-style content and themed club events illustrate how entertainment-driven activations can turn product launches into culturally memorable brand moments. ## Related on Trend Hunter - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md) - [Western-Style Coffee Cocktails](https://www.trendhunter.com/trends/the-cowgirl-coffee.md) - [Canned Cafe-Inspired Coffees](https://www.trendhunter.com/trends/nescaf-iced-latte-drinks.md) - [Adaptable Concentrated Espresso Coffees](https://www.trendhunter.com/trends/kenco-espresso-concentrate.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Crystal-Clear Coffee Liqueurs](https://www.trendhunter.com/trends/brunette-clear.md) - [Bold Decaf Espresso Liqueurs](https://www.trendhunter.com/trends/decaf-espresso-liqueur.md) - [Irish Liqueur Dessert Creams](https://www.trendhunter.com/trends/baileys-extra-thick-chocolate-cream.md)