# Friendly Character Coffee Containers The 'AHA' Coffee Branding Has a Smiling Character Aesthetic By Michael Hemsworth | Published 2017-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-container References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/aha-dear-series.html) & [mousegraphics.eu](http://www.mousegraphics.eu/) Products and packaging are all around consumers in the market, so the '[AHA](https://www.trendhunter.com/trends/sparkling-jello)' coffee containers are designed with a friendly aesthetic in order to make them appear as friends rather than another inanimate object to purchase. Designed by the mousegraphics creative agency, the 'AHA' packaging design has a number of [anthropomorphic accents](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) including the use of the phonetic sound of the brand name ("aha") as a set of cheerful eyes. This is accented with a smiling mouth and a black cap top that mimics the look of a head of hair to make them look like characters just waiting to come home with you on the store shelf. The 'AHA' coffee container packaging helps take the [cold coffee branding](https://www.trendhunter.com/trends/modernized-coffees) to a new level that is charmingly ready to be carried in your bag or hand throughout your daily routine. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Friendly Character Packaging:** Creating packaging designs with anthropomorphic accents and friendly aesthetics to make them appear as friends rather than just products. - **Cheerful Branding:** Using phonetic sounds and expressive features in brand design to create a cheerful and engaging image. - **Personalized Consumer Experience:** Designing packaging that evokes an emotional connection and encourages consumers to feel a personal attachment to the product. ### Sectors Adopting This - **Food and Beverage Packaging:** The food and beverage industry can explore the use of friendly character packaging to enhance brand appeal and create a unique consumer experience. - **Branding and Design:** Branding and design agencies can leverage cheerful branding techniques to create memorable and engaging brand identities for their clients. - **Retail and Consumer Goods:** Retailers and consumer goods companies can adopt personalized packaging strategies to differentiate their products and increase customer loyalty. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Organically Curvaceous Coffee Makers](https://www.trendhunter.com/trends/capsule-coffee-machine.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Anthropomorphic Cup Plush Toys](https://www.trendhunter.com/trends/amusesable-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md)