# Coffee-Filled Dessert Cones Japan's Coffee Cones are the Latest Caffeine Craze By Ell Smith | Published 2017-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-cones References: [mashable](http://mashable.com/2017/07/15/coffee-cone-japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#rYhy8dNzKsqs) & [hellogiggles](http://hellogiggles.com/a-cafe-in-japan-is-serving-coffee-in-ice-cream-cones-and-theyre-as-delicious-as-they-are-photogenic/) Japan's Coffee Cones serve as another creative vessel for caffeine consumption that's not only delicious, but aesthetically pleasing. The popularity of the [Unicorn Frappuccino](https://www.trendhunter.com/trends/sunset-frappuccino) has created a market for [colorful novelty drinks](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino) that are just as Instagrammable. Japan's Coffee Cones do exactly that with a caffeinated brew that's poured into decorated ice cream cones.The latest caffeine craze lets guests swap the traditional cup for a delicious ice cream cone, bringing about a new sippable dessert with a disposable cup. Just like a real ice cream cone, these treats come in a variety of flavors. Although this method of caffeine consumption is available is varying restaurants, Japan's Coffee Cone is the first to dedicate its entire establishment to the dessert drink. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Novelty Beverage Vessels:** The popularity of Instagrammable drinks creates a market for providers to create and market novelty beverage vessels. - **Sippable Desserts:** Offering unique, sippable desserts as an alternative to traditional drinks presents an opportunity for differentiation in the food and beverage industry. - **Hybrid Food and Drink Concepts:** Combining two or more popular food or drink items can create a new, innovative concept that appeals to a variety of customers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the trend of novelty beverage vessels by offering unique, Instagrammable drinks in innovative containers. - **Hospitality:** The hospitality industry has an opportunity to differentiate itself by offering sippable desserts as an alternative to traditional drinks. - **Retail:** The retail industry can create hybrid concepts that combine popular food or drink items to create new and innovative shopping experiences. ## Related on Trend Hunter - [Butter Cookie-Based Cones](https://www.trendhunter.com/trends/butter-cookie-cones.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md) - [Dubai-Style Waffle Cone Bites](https://www.trendhunter.com/trends/dubai-cones.md) - [Classic Dessert-Flavored Coffees](https://www.trendhunter.com/trends/nescaf-dessert-edition.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Ganache-Filled Dessert Cones](https://www.trendhunter.com/trends/truffle-cones.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md)