# Instant Coffee Beans This Coffee Concept Turns Compressed Instant Coffee into Beans By Laura McQuarrie | Published 2016-02-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-concept References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/01/coffee-kong-concept.html) This coffee concept suggests a way to blend the convenience of instant coffee with the freshness and familiarity of a coffee bean. 'Coffee Kong' by Korea's ahhaproject agency is a reimagining of instant coffee, specifically for the Asian market where instant coffee mixes are actually preferred by consumers over brewed coffee. This concept envisions that consumers would be presented with tins full of [compressed instant coffee](https://www.trendhunter.com/trends/no-normal) in the shape of coffee beans. For added convenience, these beans are also [coated in sugar](https://www.trendhunter.com/trends/kopiko-focus-coffee), so that there's no need for any additional sweeteners. Like most instant coffees, only hot water needs to be poured for the transformation to take place. The best part of this ingenious coffee concept is that a consumer may add as many coffee beans as they need to a cup in order to create the ultimate flavor. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Instant Coffee Beans:** Creating a new market segment with compressed instant coffee beans for consumers who prefer convenience and fresh coffee at the same time. - **Coffee Bean Personalization:** Developing personalized compressed instant coffee beans to cater to specific consumer preferences and needs. - **Coating Innovation:** Exploring new coating technologies and materials for sweetened compressed instant coffee beans to enhance flavor and texture. ### Sectors Adopting This - **Beverage Industry:** Introducing compressed instant coffee beans as a new product category and expanding the beverage industry's offerings in the instant coffee market. - **Foodservice Industry:** Offering compressed instant coffee beans in foodservice to provide customers with a quick and easy coffee drinking experience. - **Packaging Industry:** Developing innovative packaging solutions for compressed instant coffee beans to maximize shelf life, freshness, and convenience. ## Related on Trend Hunter - [Micro-Ground Instant Coffees](https://www.trendhunter.com/trends/premium-instant-coffees.md) - [Beanless Coffee Powders](https://www.trendhunter.com/trends/beanless-coffee-powder.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Bean-Shaped Coffee Makers](https://www.trendhunter.com/trends/bean-coffee-machine.md) - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md) - [Flash-Frozen Coffee Capsules](https://www.trendhunter.com/trends/cometeer-coffee.md)