# Beverage-Inspired Tonal Sneakers Nike's Air Mac 97 Sneakers get a Coffee Colorway Design By Amy Duong | Published 2021-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-colorway References: [trendhunter](https://www.trendhunter.com/trends/daydream-drink) [Nike](https://www.trendhunter.com/trends/velvet-brown) introduces a Coffee colorway of the iconic Air Mac 97 sneaker model. The shoes are detailed in a dark brown hue and made with supple materials to bring forth the textures of the shoe. Most of the upper is made up of a hazel brown color that is constructed using both [suede and leather mesh materials](https://www.trendhunter.com/trends/dunk-low-sneaker-3). As a touch of contrast at first glance, the shoes sit on top of a [cream tonal midsole foundation](https://www.trendhunter.com/trends/coconut-milk-2). Branding details can be seen in the form of the classic Swoosh in a small iteration at the top of the shoe in red on top of a brown leather patch. The rest of the shoe include tonal laces, thick suede paneling, and a small cat in a mug visual at the insole. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 37% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Beverage-inspired Sneakers:** Opportunity for footwear brands to collaborate with popular beverage companies and create unique sneaker designs. - **Tonal Colorways:** Potential for product differentiation by using monochrome color schemes in various industries beyond fashion, such as technology or home decor. - **Sustainable Sourcing & Manufacturing:** Trend towards using eco-friendly materials and processes in the fashion industry could expand to other industries as well. ### Sectors Adopting This - **Fashion/apparel:** Opportunity for fashion brands to capitalize on the trend of tonal colorways and beverage-inspired designs in their product lines. - **Beverage:** Potential collaboration opportunity for beverage companies to create limited edition sneaker designs to further brand exposure. - **Technology:** Opportunity for tech companies to utilize the trend of tonal colorways in their product designs for greater aesthetic appeal. ## Related on Trend Hunter - [Coffee-Themed Tonal High-Top Sneakers](https://www.trendhunter.com/trends/latte-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Latte-Inspired Sneaker Models](https://www.trendhunter.com/trends/mokka.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Luxurious Textured Tonal Sneakers](https://www.trendhunter.com/trends/suede-mocha.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md) - [Habanero-Inspired Bold Tonal Sneakers](https://www.trendhunter.com/trends/air-max-muse.md)