# Coffee Ground-Made Coffee Tables NESCAFÉ and Jesson Moen Created the Coffee Coffee Table By Elena Rahman | Published 2021-10-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-coffee-table References: [nescafe](https://www.nescafe.com/) & [jessonmoen](https://www.jessonmoen.com/)  [NESCAFÉ](https://www.trendhunter.com/trends/limited-edition-flipbook) and Jesson Moen, a Canadian designer, collaborated to create a first-of-its-kind [Coffee Coffee Table](https://www.trendhunter.com/trends/blur-coffee-table). The team used repurposed coffee grounds as the primary material to make an eco-friendly piece of furniture and reduce waste in the coffee industry. The coffee brand is on a global mission to responsibly source all its beans by the end of 2025, with a more ambitious 2022 target for Canada. The table was inspired by the NESCAFÉ Cup of Respect [Platform](https://www.trendhunter.com/trends/electric-micro-bikes) to demonstrate that it is possible and accessible to lead a sustainable life in all domains. Jesson Moen, co-owner of Crux Design + Build, expresses that the table "uses the waste produced by one of the world's most popular beverages and turns it into a long-lasting conversation piece." Image Credit: NESCAFÉ / Jesson Moen ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Repurposed Materials:** Creating furniture or products using repurposed materials, such as coffee grounds, can reduce waste and provide eco-friendly options. - **Sustainable Design:** Emphasizing sustainability in product design promotes environmentally-friendly practices and provides opportunities to incorporate recycled materials. - **Circular Economy:** Adopting a circular economy model by repurposing waste materials for new products can provide economic benefits while reducing environmental impact. ### Where This Applies - **Furniture Manufacturing:** The furniture industry can incorporate repurposed materials to create eco-friendly pieces that appeal to consumers seeking sustainable options. - **Coffee Production:** The coffee industry can adopt sustainable practices, like repurposing coffee grounds, to reduce waste and promote responsible sourcing. - **Home Decor:** Home decor companies can incorporate eco-friendly materials and sustainable design principles to appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Topographical Recycled Coffee Tables](https://www.trendhunter.com/trends/two-coffee-tables.md) - [Sustainable Coffee-Textured Dining Chairs](https://www.trendhunter.com/trends/albert-kuip-chair.md) - [Chic Sustainable Side Tables](https://www.trendhunter.com/trends/sustainable-side-table.md) - [Japandi-Style Coffee Tables](https://www.trendhunter.com/trends/cloth-coffee-table.md) - [Board Game Coffee Tables](https://www.trendhunter.com/trends/scrabble-coffee-table.md) - [Gaming Console Coffee Tables](https://www.trendhunter.com/trends/mario-cart-coffe-table.md) - [Wavy Sculptural Coffee Tables](https://www.trendhunter.com/trends/sculptural-coffee-tables.md) - [Cork Coaster-Integrated Coffee Tables](https://www.trendhunter.com/trends/polka-coffee-table.md)