# Coffee-Themed Technical Apparel The North Face and DOE Join on a Coffee Camouflage Pack By Amy Duong | Published 2021-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-camoflauge References: [hypebeast](https://hypebeast.com/2021/4/doe-shanghai-the-north-face-coffee-camouflage-capsule-collaboration) [The North Face](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face) works in collaboration with Shanghai-based fashion retailer DOE on a new collection of apparel that is designed with inspiration nodding to [Coffee Camouflage](https://www.trendhunter.com/trends/grottoflage). As the name suggests, the pattern looks like the cafe beverage with an abstract brown tonal swirl that blends together for the look of a milky coffee. It has a kaleidoscope look and details lightweight items such as shirts, shorts, the [Wind jacket](https://www.trendhunter.com/trends/urban-exploration-2), and a sling bag. It is contrasted by tonal black paneling that is added to showcase branding details nodding to The North Face. The capsule also delivers breathable and weather-resistant construction to sustain the city and nature purposes. The capsule is set to join DOE first today and then expand on April 17th. Image Credit: DOE ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Coffee-themed Technical Apparel:** The blending of different industries like coffee and fashion paves the way for developing a unique line of functional apparel. - **Camouflage Patterns:** The innovative use of coffee-inspired camouflage patterns in functional apparel creates an opportunity for a unique fashion statement. - **Breathable and Weather-resistant Construction:** Designing apparel with materials that are both breathable and weather-resistant could lead to garments that are ideal for outdoor activities. ### Where This Applies - **Fashion Retail:** Collaborations between fashion retailers and brands like The North Face pave the way for unique fashion collections. - **Coffee Industry:** The use of coffee-inspired patterns in the fashion industry could lead to a new line of products that bridges the gap between coffee and fashion. - **Outdoor Apparel Industry:** The use of weather-resistant materials in clothing could lead to an opportunity for creating functional and fashionable clothing for outdoor activities. ## Related on Trend Hunter - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Heritage Outdoor Capsule](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1.md)