# Coffee-Infused Brownies Trader Joe's Sumatra Coffee Brownies Feature Ground Beans & Coffee Extract By Laura McQuarrie | Published 2018-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-brownies References: [traderjoes](https://www.traderjoes.com/digin/post/sumatra-coffee-brownies) Coffee lovers will now be able to enjoy the distinct flavor characteristics of Sumatran coffee with [Trader Joe’s](https://www.trendhunter.com/trends/java-of-the-gods-small-lot-coffee) Sumatra Coffee Brownies. True to their name, the brownies are made with both coffee extract and ground Sumatra coffee beans, which is visible on top of the treats. While a scoop of strong brewed coffee is sometimes used to enhance the chocolatey taste of a brownie recipe, this new product features the unique taste of Sumatra coffee—known for its rich, full-bodied and earthy flavor. Trader Joe's is only selling its Sumatra Coffee Brownies for a limited time in its bakery section. When it comes to enjoying the baked treat, it suggests making a sundae by adding ice cream or consuming it alongside an affogato. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee-infused Desserts:** There is an opportunity for bakeries and dessert shops to incorporate coffee as a flavor enhancer for their treats. - **Limited Time Offerings:** Marketers can create buzz by introducing time-limited products that appeal to a specific audience. - **Flavor Pairings:** Exploring unique flavor combinations can lead to the discovery of new taste sensations. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can leverage consumer love of coffee to introduce new products and flavors. - **Bakery:** Bakeries can add coffee-infused goodies to their menu and offer more variety in their baked goods. - **Retail:** Retail companies can incorporate seasonal, limited time offerings to increase store traffic and sales. ## Related on Trend Hunter - [Indonesian Small Batch Coffees](https://www.trendhunter.com/trends/java-of-the-gods-small-lot-coffee.md) - [Caffeinated Dark Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-coffee-buzz-bar.md) - [Simple Dark Roast Coffees](https://www.trendhunter.com/trends/joes-dark-ground-coffee.md) - [Coffee-Flavored Mochi Desserts](https://www.trendhunter.com/trends/coffee-mochi.md) - [Festive Peppermint Brownies](https://www.trendhunter.com/trends/peppermint-brownies.md) - [Cardamom Cold Brew Coffees](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee.md) - [Slow-Dried Coffee Beans](https://www.trendhunter.com/trends/indian-pearl-mountain-small-lot-coffee.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md) - [Medium Roast Brazillian Coffees](https://www.trendhunter.com/trends/tropical-bahia-brazil-small-lot-coffee.md)