# Caffeine Consumption Statistics The Coffee Break Infographic Reveals Malaysia's Drinking Patterns By Elise Ying-Hei Ho | Published 2013-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coffee-break-infographic References: [visual.ly](http://visual.ly/coffee-break/) The Coffee Break infographic delves into the lives of Malaysians to see how they survive off the [addictive caffeine beverage](https://www.trendhunter.com/trends/alyx-app). Addictive as it may be, it's quite surprising, at least to a coffee junkie, that over 81% of Malaysians prefer coffee over tea but less than 44% of them drink over three cups a day. One thing that can be agreed upon is that over 43% of Malaysians felt that they would become a total wreck having to go one week without the [silky caffeine drink](https://www.trendhunter.com/trends/incredibrew). While these stunning statistics reveal a bit about the daily lives of Malaysians, it's interesting to compare one's own habits against a country to see where they fall on the scale. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Coffee Consumption Habits:** Innovative coffee preparation methods could attract consistent consumers looking for unique experiences. - **Caffeine Alternatives:** Developing new caffeine-free beverages could tap into market segmentation and reach a wider audience. - **Sustainability in Coffee Production:** Innovations in sustainable coffee production are becoming increasingly important to appeal to conscious consumers and maintain the industry. ### Industries Being Reshaped - **Beverage Industry:** The coffee industry can innovate packaging designs and launch new flavors to maintain the interest of existing consumers and draw in new ones. - **Hospitality Industry:** New and innovative coffee shops, cafes, and restaurants can differentiate themselves through their menus, atmosphere, and environmental commitments. - **Agriculture Industry:** Sustainable coffee farming practices can increase productivity, reduce costs, and appeal to a growing base of eco-conscious consumers. ## Related on Trend Hunter - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md) - [Caffeine Tracking Tools](https://www.trendhunter.com/trends/caffeine-counter.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Sugar-Free Coffee Candies](https://www.trendhunter.com/trends/kopiko-focus-coffee.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Caffeine Tracking Apps](https://www.trendhunter.com/trends/caffeine-log.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Collaborative Caffeinated Cocktails](https://www.trendhunter.com/trends/luckin-coffee-1.md) - [Cholesterol-Reducing Coffee Drinks](https://www.trendhunter.com/trends/coffogenic.md)